https://www.insideout-ltd.jp Insideout ltd. Sun, 21 Jun 2026 12:23:34 +0000 https://www.insideout-ltd.jp en https://www.insideout-ltd.jp/MMY-Jingumae-Bldg-COUNTER Sat, 22 Nov 2025 01:28:43 +0000 Insideout ltd. https://www.insideout-ltd.jp/MMY-Jingumae-Bldg-COUNTER Maison MIHARA YASUHIRO Jingumae bldg “COUNTER” Jingumae, TokyoNov, 2025 retail store Direction: Mihara YasuhiroInterior Design: &nbsp;Insideout ltd.(Hiroto Kubo)Construction: Ishimaru co.,ltd. + Mihoya Glass Co., Ltd. Steel frame: Nichinan Iron + Motonori TohyamaLighting: HIBIKI, Inc.Sound: Whitelight PHOTO: KOZO TAKAYAMA掲載記事 / ArticlesSuperfuture&nbsp; | &nbsp;Casa Brutus&nbsp; | &nbsp;商店建築2026年3月号&nbsp; | &nbsp;FRAME <img width="1685" height="1124" width_o="1685" height_o="1124" data-src="https://freight.cargo.site/t/original/i/0426570e7b7bbb7c385c3d5410e673d8da3afe76307e3f7c9ee38ed01f4c14d0/MIHARA-YASUHIRO-JINGUMAE13.jpg" data-mid="240957526" border="0" src="https://freight.cargo.site/w/1000/i/0426570e7b7bbb7c385c3d5410e673d8da3afe76307e3f7c9ee38ed01f4c14d0/MIHARA-YASUHIRO-JINGUMAE13.jpg" /> <img width="1685" height="1124" width_o="1685" height_o="1124" data-src="https://freight.cargo.site/t/original/i/8601ba56b0dd9cbbebe6a016424363a3cd102882ef7e953cfff697e6bc236db2/MIHARA-YASUHIRO-JINGUMAE16.jpg" data-mid="240957522" border="0" src="https://freight.cargo.site/w/1000/i/8601ba56b0dd9cbbebe6a016424363a3cd102882ef7e953cfff697e6bc236db2/MIHARA-YASUHIRO-JINGUMAE16.jpg" /> <img width="1685" height="1124" width_o="1685" height_o="1124" data-src="https://freight.cargo.site/t/original/i/7c75e4084f7db82c949893b1bc26a5983b1f8e37e94053fbdc27fc0c2c3e5804/MIHARA-YASUHIRO-JINGUMAE28.jpg" data-mid="240957529" border="0" src="https://freight.cargo.site/w/1000/i/7c75e4084f7db82c949893b1bc26a5983b1f8e37e94053fbdc27fc0c2c3e5804/MIHARA-YASUHIRO-JINGUMAE28.jpg" /> <img width="1685" height="1124" width_o="1685" height_o="1124" data-src="https://freight.cargo.site/t/original/i/5dc801ccf23a7b97954f04cfebba062e17477a635fc1c052006dc642422f0e1b/MIHARA-YASUHIRO-JINGUMAE22.jpg" data-mid="240957525" border="0" src="https://freight.cargo.site/w/1000/i/5dc801ccf23a7b97954f04cfebba062e17477a635fc1c052006dc642422f0e1b/MIHARA-YASUHIRO-JINGUMAE22.jpg" /> <img width="1124" height="1685" width_o="1124" height_o="1685" data-src="https://freight.cargo.site/t/original/i/f39e1a5eeb1b2deb153af96c280c8c018a2d7a65d4ee2a91f66fb39a8eae544f/MIHARA-YASUHIRO-JINGUMAE27.jpg" data-mid="240957528" border="0" src="https://freight.cargo.site/w/1000/i/f39e1a5eeb1b2deb153af96c280c8c018a2d7a65d4ee2a91f66fb39a8eae544f/MIHARA-YASUHIRO-JINGUMAE27.jpg" /> <img width="1685" height="1124" width_o="1685" height_o="1124" data-src="https://freight.cargo.site/t/original/i/92dcb265b4d02346afd5bd2326b8fd7f46a44d7a15fdc7c23a766f5247de923f/MIHARA-YASUHIRO-JINGUMAE18.jpg" data-mid="240957523" border="0" src="https://freight.cargo.site/w/1000/i/92dcb265b4d02346afd5bd2326b8fd7f46a44d7a15fdc7c23a766f5247de923f/MIHARA-YASUHIRO-JINGUMAE18.jpg" /> <img width="1124" height="1685" width_o="1124" height_o="1685" data-src="https://freight.cargo.site/t/original/i/0f0ffe5631516658fde44e44e5ed4804e06ef0d17c7a0acbe307d89e76c50ce7/MIHARA-YASUHIRO-JINGUMAE25.jpg" data-mid="243574107" border="0" src="https://freight.cargo.site/w/1000/i/0f0ffe5631516658fde44e44e5ed4804e06ef0d17c7a0acbe307d89e76c50ce7/MIHARA-YASUHIRO-JINGUMAE25.jpg" /> <img width="1800" height="1201" width_o="1800" height_o="1201" data-src="https://freight.cargo.site/t/original/i/3d8e886b82b3d3d0dbc79ceec68a47d7ea21224c8d89ee803e00d703fcbaf7b8/MIHARA-YASUHIRO-JINGUMAE04rev.jpg" data-mid="245440890" border="0" src="https://freight.cargo.site/w/1000/i/3d8e886b82b3d3d0dbc79ceec68a47d7ea21224c8d89ee803e00d703fcbaf7b8/MIHARA-YASUHIRO-JINGUMAE04rev.jpg" /> <img width="1124" height="1685" width_o="1124" height_o="1685" data-src="https://freight.cargo.site/t/original/i/5ea63706ccd02a7f5c0c8683c7a0973ae57632dade31d416b9c7c4cdff9f8175/MIHARA-YASUHIRO-JINGUMAE37.jpg" data-mid="243574110" border="0" src="https://freight.cargo.site/w/1000/i/5ea63706ccd02a7f5c0c8683c7a0973ae57632dade31d416b9c7c4cdff9f8175/MIHARA-YASUHIRO-JINGUMAE37.jpg" /> <img width="1124" height="1685" width_o="1124" height_o="1685" data-src="https://freight.cargo.site/t/original/i/809b2a0025aa72afb9fd4dfcda50e41b70ff0047b3cb23eca0f427ad809bf5a1/MIHARA-YASUHIRO-JINGUMAE30.jpg" data-mid="243574172" border="0" src="https://freight.cargo.site/w/1000/i/809b2a0025aa72afb9fd4dfcda50e41b70ff0047b3cb23eca0f427ad809bf5a1/MIHARA-YASUHIRO-JINGUMAE30.jpg" /> <img width="1124" height="1685" width_o="1124" height_o="1685" data-src="https://freight.cargo.site/t/original/i/514b7c29827ded18bc013d1bb9832249af2bf63f0e8552b5760d13868d2b529f/MIHARA-YASUHIRO-JINGUMAE29.jpg" data-mid="243574173" border="0" src="https://freight.cargo.site/w/1000/i/514b7c29827ded18bc013d1bb9832249af2bf63f0e8552b5760d13868d2b529f/MIHARA-YASUHIRO-JINGUMAE29.jpg" /> 「COUNTER」マッスな大理石ボリュームの上にスニーカーが並び、マテリアルの質量差と量塊のスケールがプロダクトの存在を際立たせ、空間のコントラストとして現れる。表通りへ斜めに突き出すガラスファサードは、既存室内壁との間に隙間を生み、外部空間を室内へ引き込む。外部との境界線がずれて領域が交錯する状態を実験的に組み込み、内外の関係がふと切り替わる瞬間が生まれている。Sneakers are displayed on top of a monolithic marble plinth, where the contrast in material weight and the scale of the mass amplifies the products as a spatial focal point. A glass façade that juts diagonally towards the street pulls away from the existing interior wall to form a narrow void, drawing the outside in. By letting the boundary slip and overlap, the design creates moments when inside and outside briefly swap roles. “古くから神宮前に存在する建造物を、未完の状態にしたいという私のエゴからこの空間づくりは始まった。2023年10月に同ビルにオープンしたコンセプトショップ「裏」に続き、ここから「表」が始まる。ビルの外観や1つ1つの部屋を繋ぐ共用部分には手を加えず、あるいは削り出すことで建物がまとってきた“古さ”という時間の概念を残している” MIHARA YASUHIRO古いビル一棟を、ファッションブランド「Maison MIHARA YASUHIRO」の旗艦店へと改装するプロジェクト。 ビルは5フロアに分節され、経年や更新の蓄積によって生まれた『古さ』を手がかりとして再解釈し、設計の起点とした。既存仕上げと新要素の間合いの取り方、フロアごとのテーマ設定、そして全体を貫く一貫した態度̶̶これらをデザイナー三原康裕氏との長期にわたる対話を通して、内装設計でありながら建築的思考として組み立てている。 同ビルの路面店「裏 | URA」でのアプローチと同様に、「新／旧」「外／内」「重／軽」といった対比の関係を、単なる演出ではなく、空間の領域設定や境界線の操作として織り込んでいる。各階は異なるテーマを持ちながらも、既存躯体に対して新たな層を“被せる／離す／ずらす／切断する”といった操作が全体に通底し、古い建物の存在を消し込むことなく、層の厚みが空間の印象として折り重なる。 5階「NOSE SHOP SLOPE」では五感をテーマとし、床を緩やかに傾けている。身体感覚を伴う条件のなかで、香水のボトルの安定を確保するため、什器天板の水平性をいかに成立させるかが焦点となった。テーブル脚の切断や什器のわずかな持ち上げなど、レベル差の解消自体を“遊び”として扱い、知覚と機能のズレを、場の印象へと転換している。 3階「WALL」では、既存壁の存在や空間構成を直接的に感じさせないよう、外周を端正なクラシック調の什器で囲い込み、内側の輪郭を引き直した。整える操作と壊す操作を同時に重ね、什器上部をダメージを受けたようにガタガタに切断し、欠き取ることで輪郭を崩し、粗い梁面や天井との隙間から外光が微かに差し込む状況をつくる。壁を隠しながらも、壁との“距離の厚み”を光と断面で感じさせ、新旧の関係を視覚と距離感として浮かび上がらせた。 2階「GLASS」では、荒々しい既存壁の質感を硬質なガラスで覆うように囲い、新旧マテリアルの強いコントラストを伴って室内の輪郭を与えている。ガラスに嵌め込まれたスピーカーユニットが、壁とガラスの間にある空気層を振動させ、あいだに置かれたプロダクトが音環境にも影響する要素となる。床全面に流し込まれた樹脂の光沢、ガラスエッジのシャープな線、その中に点在するプロダクトが、境界と商品を同時に強調している。 フロアを移動するたびに場のルールが切り替わり、その変化が次のフロアへの期待をつないでいく。上下の回遊の中で、建物全体がひとつの連続した体験として静かに印象を深めていく。 “Old layers kept visible in Maison MIHARA YASUHIRO’s five-floor flagship renovation” “From my ego — the urge to leave this long-standing Jingūmae building unfinished — this space began. After the concept shop ‘URA’ opened here in October 2023, ‘OMOTE’ starts now. We left the façade and shared corridors untouched, or only carved away, so the building could keep the time it carries — its ‘oldness’.” — Yasuhiro Mihara An ageing five-storey building has been remodelled into the flagship store for Maison MIHARA YASUHIRO, using the building’s accumulated “oldness” as the starting point rather than something to be erased. Across the five floors, new interventions are set at carefully judged distances from existing finishes, while each level takes on its own theme. Developed through long-running dialogue with designer Yasuhiro Mihara, the project treats interior work as an architectural exercise: establishing a consistent attitude that holds the whole building together. Echoing the approach used in the same building’s street-level shop URA | URA, contrasts such as new/old, outside/inside and heavy/light are embedded as spatial devices—used to define territories and manipulate boundaries, rather than simply to create effects. Throughout, a shared set of operations—overlaying, pulling away, shifting and slicing—runs across the floors, allowing the existing structure to remain legible while new layers accumulate as a palpable thickness. On the fifth floor, “NOSE SHOP SLOPE,” the theme is the five senses. A gently inclined floor introduces a bodily, perceptual condition, while display surfaces are kept level to stabilise perfume bottles. Instead of hiding the resulting level adjustments, the design turns them into “play,” with cut table legs and subtly lifted fixtures making the mismatch between perception and function part of the experience. The third floor, “WALL,” is conceived to suppress any direct reading of the existing walls and original room proportions. Classical, composed fixtures line the perimeter to redraw the inner outline, but their upper edges are then violently disrupted—cut jagged and partially gouged out. Thin slices of daylight seep in through gaps against rough beams and the ceiling, and the “thickness” between old wall and new lining is registered through light and section rather than exposed surfaces. On the second floor, “GLASS,” raw existing walls are enclosed by rigid glass, sharpening the room’s outline through a hard material contrast. Speaker units embedded in the glass vibrate the air gap between wall and screen, so products placed within the cavity become part of the acoustic environment. A glossy resin floor and knife-sharp glass edges further heighten the sense of boundary, while simultaneously spotlighting the merchandise. Moving between floors, the spatial “rules” reset each time—linking difference to anticipation. Through vertical circulation, the building reads as a single, continuous sequence that deepens quietly as visitors climb. https://www.insideout-ltd.jp/MMY-Jingumae-bldg_SLOPE Thu, 20 Nov 2025 18:22:02 +0000 Insideout ltd. https://www.insideout-ltd.jp/MMY-Jingumae-bldg_SLOPE Maison MIHARA YASUHIRO Jingumae bldg “SLOPE” (NOSE SHOP) Jingumae, TokyoNov, 2025 retail store Direction: Mihara YasuhiroInterior Design: &nbsp;Insideout ltd.(Hiroto Kubo)Construction: Ishimaru co.,ltd. + Mihoya Glass Co., Ltd.Lighting: HIBIKI, Inc.Sound: Whitelight PHOTO: KOZO TAKAYAMA掲載記事 / ArticlesSuperfuture&nbsp; | &nbsp;Casa Brutus&nbsp; | &nbsp;商店建築2026年3月号&nbsp; | &nbsp;FRAME&nbsp; | &nbsp;FRAME 167&nbsp;Summer 2026 <img width="1685" height="1124" width_o="1685" height_o="1124" data-src="https://freight.cargo.site/t/original/i/6fe4bd0e0df744394b2944f8caf0e7f0887e39760cd663531b4b10a9a2006bef/MIHARA-YASUHIRO-JINGUMAE92.jpg" data-mid="240895317" border="0" src="https://freight.cargo.site/w/1000/i/6fe4bd0e0df744394b2944f8caf0e7f0887e39760cd663531b4b10a9a2006bef/MIHARA-YASUHIRO-JINGUMAE92.jpg" /> <img width="1685" height="1124" width_o="1685" height_o="1124" data-src="https://freight.cargo.site/t/original/i/43a8fee8121f0c5dad663600e7141d3c8da62cb9195657676436a62269e8c8fd/MIHARA-YASUHIRO-JINGUMAE94.jpg" data-mid="240895319" border="0" src="https://freight.cargo.site/w/1000/i/43a8fee8121f0c5dad663600e7141d3c8da62cb9195657676436a62269e8c8fd/MIHARA-YASUHIRO-JINGUMAE94.jpg" /> <img width="1685" height="1124" width_o="1685" height_o="1124" data-src="https://freight.cargo.site/t/original/i/e9eeb13a5c9a513746e006cf7831f94ee1853ef899599f1b47f038fef6e6f3ca/MIHARA-YASUHIRO-JINGUMAE91.jpg" data-mid="240895316" border="0" src="https://freight.cargo.site/w/1000/i/e9eeb13a5c9a513746e006cf7831f94ee1853ef899599f1b47f038fef6e6f3ca/MIHARA-YASUHIRO-JINGUMAE91.jpg" /> <img width="1685" height="1124" width_o="1685" height_o="1124" data-src="https://freight.cargo.site/t/original/i/f5bace2f1d60f348ccedb925bde8e745f04bcdaa7fcc217b05b6dc931b41d0a6/MIHARA-YASUHIRO-JINGUMAE99.jpg" data-mid="240895324" border="0" src="https://freight.cargo.site/w/1000/i/f5bace2f1d60f348ccedb925bde8e745f04bcdaa7fcc217b05b6dc931b41d0a6/MIHARA-YASUHIRO-JINGUMAE99.jpg" /> <img width="1124" height="1685" width_o="1124" height_o="1685" data-src="https://freight.cargo.site/t/original/i/9df6654ace469c32345a15bb91e7591769263735a10463f2ac6d02dffe77c64c/MIHARA-YASUHIRO-JINGUMAE108.jpg" data-mid="240895330" border="0" src="https://freight.cargo.site/w/1000/i/9df6654ace469c32345a15bb91e7591769263735a10463f2ac6d02dffe77c64c/MIHARA-YASUHIRO-JINGUMAE108.jpg" /> <img width="1124" height="1685" width_o="1124" height_o="1685" data-src="https://freight.cargo.site/t/original/i/a5af34c60297283bd29e6d5de35f749ec0faae6e0792b64f03d85475993f73b4/MIHARA-YASUHIRO-JINGUMAE107.jpg" data-mid="240895329" border="0" src="https://freight.cargo.site/w/1000/i/a5af34c60297283bd29e6d5de35f749ec0faae6e0792b64f03d85475993f73b4/MIHARA-YASUHIRO-JINGUMAE107.jpg" /> <img width="1685" height="1124" width_o="1685" height_o="1124" data-src="https://freight.cargo.site/t/original/i/129dfca6027725c43abc3e118e26320b5f884a12d82600e5dc56ad9fcea38610/MIHARA-YASUHIRO-JINGUMAE105.jpg" data-mid="240895326" border="0" src="https://freight.cargo.site/w/1000/i/129dfca6027725c43abc3e118e26320b5f884a12d82600e5dc56ad9fcea38610/MIHARA-YASUHIRO-JINGUMAE105.jpg" /> <img width="1685" height="1124" width_o="1685" height_o="1124" data-src="https://freight.cargo.site/t/original/i/b607861a3c68c6914c302e8da80ac2473ae7ae6198083ff98d840ea95f799c15/MIHARA-YASUHIRO-JINGUMAE96.jpg" data-mid="243574129" border="0" src="https://freight.cargo.site/w/1000/i/b607861a3c68c6914c302e8da80ac2473ae7ae6198083ff98d840ea95f799c15/MIHARA-YASUHIRO-JINGUMAE96.jpg" /> <img width="1685" height="1124" width_o="1685" height_o="1124" data-src="https://freight.cargo.site/t/original/i/96daf32c4758e8d579408518909b4701f63bf86d88d58696d4eddad9462e2908/MIHARA-YASUHIRO-JINGUMAE93.jpg" data-mid="245769348" border="0" src="https://freight.cargo.site/w/1000/i/96daf32c4758e8d579408518909b4701f63bf86d88d58696d4eddad9462e2908/MIHARA-YASUHIRO-JINGUMAE93.jpg" /> <img width="1685" height="1124" width_o="1685" height_o="1124" data-src="https://freight.cargo.site/t/original/i/dff92dcc8c802e78a09d15450a44a4784ee7b078a7e0776a65857f9f1b07d895/MIHARA-YASUHIRO-JINGUMAE97.jpg" data-mid="245769349" border="0" src="https://freight.cargo.site/w/1000/i/dff92dcc8c802e78a09d15450a44a4784ee7b078a7e0776a65857f9f1b07d895/MIHARA-YASUHIRO-JINGUMAE97.jpg" /> 「NOSE SHOP SLOPE」五感をテーマとし、床を緩やかに傾けている。身体感覚を伴う条件のなかで、香水のボトルの安定を確保するため、什器天板の水平性をいかに成立させるかが焦点となった。テーブル脚の切断や什器のわずかな持ち上げなど、レベル差の解消自体を“遊び”として扱い、知覚と機能のズレを、場の印象へと転換している。On the fifth floor, “NOSE SHOP SLOPE,” the theme is the five senses, the floor is gently inclined to heighten bodily awareness. The key challenge was keeping display tops level to stabilise perfume bottles within the sloping room. Rather than hiding the adjustments, the design turns them into “play” — cutting table legs and subtly lifting fixtures so the gap between perception and function becomes part of the atmosphere. “古くから神宮前に存在する建造物を、未完の状態にしたいという私のエゴからこの空間づくりは始まった。2023年10月に同ビルにオープンしたコンセプトショップ「裏」に続き、ここから「表」が始まる。ビルの外観や1つ1つの部屋を繋ぐ共用部分には手を加えず、あるいは削り出すことで建物がまとってきた“古さ”という時間の概念を残している” MIHARA YASUHIRO 古いビル一棟を、ファッションブランド「Maison MIHARA YASUHIRO」の旗艦店へと改装するプロジェクト。 ビルは5フロアに分節され、経年や更新の蓄積によって生まれた『古さ』を手がかりとして再解釈し、設計の起点とした。既存仕上げと新要素の間合いの取り方、フロアごとのテーマ設定、そして全体を貫く一貫した態度̶̶これらをデザイナー三原康裕氏との長期にわたる対話を通して、内装設計でありながら建築的思考として組み立てている。 同ビルの路面店「裏 | URA」でのアプローチと同様に、「新／旧」「外／内」「重／軽」といった対比の関係を、単なる演出ではなく、空間の領域設定や境界線の操作として織り込んでいる。各階は異なるテーマを持ちながらも、既存躯体に対して新たな層を“被せる／離す／ずらす／切断する”といった操作が全体に通底し、古い建物の存在を消し込むことなく、層の厚みが空間の印象として折り重なる。 3階「WALL」では、既存壁の存在や空間構成を直接的に感じさせないよう、外周を端正なクラシック調の什器で囲い込み、内側の輪郭を引き直した。整える操作と壊す操作を同時に重ね、什器上部をダメージを受けたようにガタガタに切断し、欠き取ることで輪郭を崩し、粗い梁面や天井との隙間から外光が微かに差し込む状況をつくる。壁を隠しながらも、壁との“距離の厚み”を光と断面で感じさせ、新旧の関係を視覚と距離感として浮かび上がらせた。 2階「GLASS」では、荒々しい既存壁の質感を硬質なガラスで覆うように囲い、新旧マテリアルの強いコントラストを伴って室内の輪郭を与えている。ガラスに嵌め込まれたスピーカーユニットが、壁とガラスの間にある空気層を振動させ、あいだに置かれたプロダクトが音環境にも影響する要素となる。床全面に流し込まれた樹脂の光沢、ガラスエッジのシャープな線、その中に点在するプロダクトが、境界と商品を同時に強調している。 1階「COUNTER」では、マッスな大理石ボリュームの上にスニーカーが並び、マテリアルの質量差と量塊のスケールがプロダクトの存在を際立たせ、空間のコントラストとして現れる。表通りへ斜めに突き出すガラスファサードは、既存室内壁との間に隙間を生み、外部空間を室内へ引き込む。外部との境界線がずれて領域が交錯する状態を実験的に組み込み、内外の関係がふと切り替わる瞬間が生まれている。 フロアを移動するたびに場のルールが切り替わり、その変化が次のフロアへの期待をつないでいく。上下の回遊の中で、建物全体がひとつの連続した体験として静かに印象を深めていく。 “Old layers kept visible in Maison MIHARA YASUHIRO’s five-floor flagship renovation” “From my ego — the urge to leave this long-standing Jingūmae building unfinished — this space began. After the concept shop ‘URA’ opened here in October 2023, ‘OMOTE’ starts now. We left the façade and shared corridors untouched, or only carved away, so the building could keep the time it carries — its ‘oldness’.” — Yasuhiro Mihara An ageing five-storey building has been remodelled into the flagship store for Maison MIHARA YASUHIRO, using the building’s accumulated “oldness” as the starting point rather than something to be erased. Across the five floors, new interventions are set at carefully judged distances from existing finishes, while each level takes on its own theme. Developed through long-running dialogue with designer Yasuhiro Mihara, the project treats interior work as an architectural exercise: establishing a consistent attitude that holds the whole building together. Echoing the approach used in the same building’s street-level shop URA | URA, contrasts such as new/old, outside/inside and heavy/light are embedded as spatial devices—used to define territories and manipulate boundaries, rather than simply to create effects. Throughout, a shared set of operations—overlaying, pulling away, shifting and slicing—runs across the floors, allowing the existing structure to remain legible while new layers accumulate as a palpable thickness. The third floor, “WALL,” is conceived to suppress any direct reading of the existing walls and original room proportions. Classical, composed fixtures line the perimeter to redraw the inner outline, but their upper edges are then violently disrupted—cut jagged and partially gouged out. Thin slices of daylight seep in through gaps against rough beams and the ceiling, and the “thickness” between old wall and new lining is registered through light and section rather than exposed surfaces. On the second floor, “GLASS,” raw existing walls are enclosed by rigid glass, sharpening the room’s outline through a hard material contrast. Speaker units embedded in the glass vibrate the air gap between wall and screen, so products placed within the cavity become part of the acoustic environment. A glossy resin floor and knife-sharp glass edges further heighten the sense of boundary, while simultaneously spotlighting the merchandise. At street level, “COUNTER,” sneakers sit atop a massive marble block. The weight and scale of the stone amplify the products by contrast, turning material mass into display strategy. A diagonally projecting glass façade opens a narrow void against the existing interior wall, pulling the street into the room. By letting boundaries slip and overlap, the design creates moments where inside and outside briefly exchange roles. Moving between floors, the spatial “rules” reset each time—linking difference to anticipation. Through vertical circulation, the building reads as a single, continuous sequence that deepens quietly as visitors climb. https://www.insideout-ltd.jp/MMY-Jingumae-bldg_WALL Sat, 22 Nov 2025 01:47:33 +0000 Insideout ltd. https://www.insideout-ltd.jp/MMY-Jingumae-bldg_WALL Maison MIHARA YASUHIRO Jingumae bldg “WALL” Jingumae, TokyoNov, 2025 retail store Direction: Mihara YasuhiroInterior Design: &nbsp;Insideout ltd.(Hiroto Kubo), Little Record&nbsp;(Eriko Ohmi)Construction: Ishimaru co.,ltd. + Mihoya Glass Co., Ltd.Lighting: HIBIKI, Inc.Sound: Whitelight PHOTO: KOZO TAKAYAMA掲載記事 / ArticlesSuperfuture&nbsp; | &nbsp;Casa Brutus&nbsp; | 商店建築2026年3月号&nbsp; | &nbsp;FRAME <img width="1124" height="1685" width_o="1124" height_o="1685" data-src="https://freight.cargo.site/t/original/i/10d0ac6ecf26ae0e4dd6463b098bc1d2299253b7783f7306b453ac9d126bfba8/MIHARA-YASUHIRO-JINGUMAE74.jpg" data-mid="240957631" border="0" src="https://freight.cargo.site/w/1000/i/10d0ac6ecf26ae0e4dd6463b098bc1d2299253b7783f7306b453ac9d126bfba8/MIHARA-YASUHIRO-JINGUMAE74.jpg" /> <img width="1685" height="1124" width_o="1685" height_o="1124" data-src="https://freight.cargo.site/t/original/i/234b6633a299d3c883d2b4ed06df8e0a2bb623d37e7d08decb7a3041d082009b/MIHARA-YASUHIRO-JINGUMAE71.jpg" data-mid="240957630" border="0" src="https://freight.cargo.site/w/1000/i/234b6633a299d3c883d2b4ed06df8e0a2bb623d37e7d08decb7a3041d082009b/MIHARA-YASUHIRO-JINGUMAE71.jpg" /> <img width="1124" height="1685" width_o="1124" height_o="1685" data-src="https://freight.cargo.site/t/original/i/7ca78accad567bfd7efbf3af6a6b71ee53511aba2b1c327849c5af16b844c75f/MIHARA-YASUHIRO-JINGUMAE67.jpg" data-mid="240957627" border="0" src="https://freight.cargo.site/w/1000/i/7ca78accad567bfd7efbf3af6a6b71ee53511aba2b1c327849c5af16b844c75f/MIHARA-YASUHIRO-JINGUMAE67.jpg" /> <img width="1124" height="1685" width_o="1124" height_o="1685" data-src="https://freight.cargo.site/t/original/i/72c8784968bfc49ce2e402bba8d691a70ef722e9fa2bcc47723bcfbec3635ae6/MIHARA-YASUHIRO-JINGUMAE80.jpg" data-mid="240957634" border="0" src="https://freight.cargo.site/w/1000/i/72c8784968bfc49ce2e402bba8d691a70ef722e9fa2bcc47723bcfbec3635ae6/MIHARA-YASUHIRO-JINGUMAE80.jpg" /> <img width="1685" height="1124" width_o="1685" height_o="1124" data-src="https://freight.cargo.site/t/original/i/66645ba2252597336edd0a515e71fc5de00926214d537c572316e6b357ed81ef/MIHARA-YASUHIRO-JINGUMAE82.jpg" data-mid="240957693" border="0" src="https://freight.cargo.site/w/1000/i/66645ba2252597336edd0a515e71fc5de00926214d537c572316e6b357ed81ef/MIHARA-YASUHIRO-JINGUMAE82.jpg" /> <img width="1124" height="1685" width_o="1124" height_o="1685" data-src="https://freight.cargo.site/t/original/i/d5f0354a4ec1f973786afc22fd3a30bda489b119094900f00d24a07d1c6d279a/MIHARA-YASUHIRO-JINGUMAE75.jpg" data-mid="240957632" border="0" src="https://freight.cargo.site/w/1000/i/d5f0354a4ec1f973786afc22fd3a30bda489b119094900f00d24a07d1c6d279a/MIHARA-YASUHIRO-JINGUMAE75.jpg" /> <img width="1685" height="1124" width_o="1685" height_o="1124" data-src="https://freight.cargo.site/t/original/i/9e98ee577a804f6fe5d1ca84297939d12c2480d07d6c3187881ac3a50b13a936/MIHARA-YASUHIRO-JINGUMAE68.jpg" data-mid="240957629" border="0" src="https://freight.cargo.site/w/1000/i/9e98ee577a804f6fe5d1ca84297939d12c2480d07d6c3187881ac3a50b13a936/MIHARA-YASUHIRO-JINGUMAE68.jpg" /> <img width="1685" height="1124" width_o="1685" height_o="1124" data-src="https://freight.cargo.site/t/original/i/b7200b2c5638e03a84182c093f723385f9409c922b9426df89b4c14cf250ab04/MIHARA-YASUHIRO-JINGUMAE77.jpg" data-mid="240957639" border="0" src="https://freight.cargo.site/w/1000/i/b7200b2c5638e03a84182c093f723385f9409c922b9426df89b4c14cf250ab04/MIHARA-YASUHIRO-JINGUMAE77.jpg" /> <img width="1124" height="1685" width_o="1124" height_o="1685" data-src="https://freight.cargo.site/t/original/i/7469763c665437d1d8c2cee0a925b632e8b741c4fc266730642460c87a9d65fa/MIHARA-YASUHIRO-JINGUMAE87.jpg" data-mid="240957643" border="0" src="https://freight.cargo.site/w/1000/i/7469763c665437d1d8c2cee0a925b632e8b741c4fc266730642460c87a9d65fa/MIHARA-YASUHIRO-JINGUMAE87.jpg" /> <img width="1685" height="1124" width_o="1685" height_o="1124" data-src="https://freight.cargo.site/t/original/i/70ab8754b5f89d8261d81cbee2fbe7cc3ec06b59a01473ca325e9e18c19e3d97/MIHARA-YASUHIRO-JINGUMAE85.jpg" data-mid="240957641" border="0" src="https://freight.cargo.site/w/1000/i/70ab8754b5f89d8261d81cbee2fbe7cc3ec06b59a01473ca325e9e18c19e3d97/MIHARA-YASUHIRO-JINGUMAE85.jpg" /> 「WALL」既存壁の存在や空間構成を直接的に感じさせないよう、外周を端正なクラシック調の什器で囲い込み、内側の輪郭を引き直した。整える操作と壊す操作を同時に重ね、什器上部をダメージを受けたようにガタガタに切断し、欠き取ることで輪郭を崩し、粗い梁面や天井との隙間から外光が微かに差し込む状況をつくる。壁を隠しながらも、壁との“距離の厚み”を光と断面で感じさせ、新旧の関係を視覚と距離感として浮かび上がらせた。To mute any direct reading of the existing walls and original proportions, the perimeter is lined with restrained, classical-style fixtures that redraw the room’s inner edge. Order and rupture are layered at once: the tops are cut jagged, as if damaged, and gouged out to collapse the outline, allowing thin slices of daylight to seep through gaps against rough beams and the ceiling. While the wall itself is concealed, its presence is registered as a “thickness” of distance—felt through light and section—bringing old and new into focus as both image and spatial measure. “古くから神宮前に存在する建造物を、未完の状態にしたいという私のエゴからこの空間づくりは始まった。2023年10月に同ビルにオープンしたコンセプトショップ「裏」に続き、ここから「表」が始まる。ビルの外観や1つ1つの部屋を繋ぐ共用部分には手を加えず、あるいは削り出すことで建物がまとってきた“古さ”という時間の概念を残している” MIHARA YASUHIRO古いビル一棟を、ファッションブランド「Maison MIHARA YASUHIRO」の旗艦店へと改装するプロジェクト。 ビルは5フロアに分節され、経年や更新の蓄積によって生まれた『古さ』を手がかりとして再解釈し、設計の起点とした。既存仕上げと新要素の間合いの取り方、フロアごとのテーマ設定、そして全体を貫く一貫した態度̶̶これらをデザイナー三原康裕氏との長期にわたる対話を通して、内装設計でありながら建築的思考として組み立てている。 同ビルの路面店「裏 | URA」でのアプローチと同様に、「新／旧」「外／内」「重／軽」といった対比の関係を、単なる演出ではなく、空間の領域設定や境界線の操作として織り込んでいる。各階は異なるテーマを持ちながらも、既存躯体に対して新たな層を“被せる／離す／ずらす／切断する”といった操作が全体に通底し、古い建物の存在を消し込むことなく、層の厚みが空間の印象として折り重なる。 5階「NOSE SHOP SLOPE」では五感をテーマとし、床を緩やかに傾けている。身体感覚を伴う条件のなかで、香水のボトルの安定を確保するため、什器天板の水平性をいかに成立させるかが焦点となった。テーブル脚の切断や什器のわずかな持ち上げなど、レベル差の解消自体を“遊び”として扱い、知覚と機能のズレを、場の印象へと転換している。 2階「GLASS」では、荒々しい既存壁の質感を硬質なガラスで覆うように囲い、新旧マテリアルの強いコントラストを伴って室内の輪郭を与えている。ガラスに嵌め込まれたスピーカーユニットが、壁とガラスの間にある空気層を振動させ、あいだに置かれたプロダクトが音環境にも影響する要素となる。床全面に流し込まれた樹脂の光沢、ガラスエッジのシャープな線、その中に点在するプロダクトが、境界と商品を同時に強調している。 1階「COUNTER」では、マッスな大理石ボリュームの上にスニーカーが並び、マテリアルの質量差と量塊のスケールがプロダクトの存在を際立たせ、空間のコントラストとして現れる。表通りへ斜めに突き出すガラスファサードは、既存室内壁との間に隙間を生み、外部空間を室内へ引き込む。外部との境界線がずれて領域が交錯する状態を実験的に組み込み、内外の関係がふと切り替わる瞬間が生まれている。 フロアを移動するたびに場のルールが切り替わり、その変化が次のフロアへの期待をつないでいく。上下の回遊の中で、建物全体がひとつの連続した体験として静かに印象を深めていく。 “Old layers kept visible in Maison MIHARA YASUHIRO’s five-floor flagship renovation” “From my ego — the urge to leave this long-standing Jingūmae building unfinished — this space began. After the concept shop ‘URA’ opened here in October 2023, ‘OMOTE’ starts now. We left the façade and shared corridors untouched, or only carved away, so the building could keep the time it carries — its ‘oldness’.” — Yasuhiro Mihara An ageing five-storey building has been remodelled into the flagship store for Maison MIHARA YASUHIRO, using the building’s accumulated “oldness” as the starting point rather than something to be erased. Across the five floors, new interventions are set at carefully judged distances from existing finishes, while each level takes on its own theme. Developed through long-running dialogue with designer Yasuhiro Mihara, the project treats interior work as an architectural exercise: establishing a consistent attitude that holds the whole building together. Echoing the approach used in the same building’s street-level shop URA | URA, contrasts such as new/old, outside/inside and heavy/light are embedded as spatial devices—used to define territories and manipulate boundaries, rather than simply to create effects. Throughout, a shared set of operations—overlaying, pulling away, shifting and slicing—runs across the floors, allowing the existing structure to remain legible while new layers accumulate as a palpable thickness. On the fifth floor, “NOSE SHOP SLOPE,” the theme is the five senses. A gently inclined floor introduces a bodily, perceptual condition, while display surfaces are kept level to stabilise perfume bottles. Instead of hiding the resulting level adjustments, the design turns them into “play,” with cut table legs and subtly lifted fixtures making the mismatch between perception and function part of the experience. On the second floor, “GLASS,” raw existing walls are enclosed by rigid glass, sharpening the room’s outline through a hard material contrast. Speaker units embedded in the glass vibrate the air gap between wall and screen, so products placed within the cavity become part of the acoustic environment. A glossy resin floor and knife-sharp glass edges further heighten the sense of boundary, while simultaneously spotlighting the merchandise. At street level, “COUNTER,” sneakers sit atop a massive marble block. The weight and scale of the stone amplify the products by contrast, turning material mass into display strategy. A diagonally projecting glass façade opens a narrow void against the existing interior wall, pulling the street into the room. By letting boundaries slip and overlap, the design creates moments where inside and outside briefly exchange roles. Moving between floors, the spatial “rules” reset each time—linking difference to anticipation. Through vertical circulation, the building reads as a single, continuous sequence that deepens quietly as visitors climb. https://www.insideout-ltd.jp/MMY-Jingumae-bldg_GLASS Sat, 22 Nov 2025 01:49:20 +0000 Insideout ltd. https://www.insideout-ltd.jp/MMY-Jingumae-bldg_GLASS Maison MIHARA YASUHIRO Jingumae bldg “GLASS” Jingumae, TokyoNov, 2025 retail store Direction: Mihara YasuhiroInterior Design: &nbsp;Insideout ltd.(Hiroto Kubo)Construction: Ishimaru co.,ltd. + Mihoya Glass Co., Ltd.Lighting: HIBIKI, Inc.Sound: Whitelight PHOTO: KOZO TAKAYAMA掲載記事 / ArticlesSuperfuture&nbsp; | &nbsp;Casa Brutus&nbsp; | &nbsp;商店建築2026年3月号&nbsp; | &nbsp;FRAME &nbsp; &nbsp;&nbsp; <img width="1124" height="1685" width_o="1124" height_o="1685" data-src="https://freight.cargo.site/t/original/i/9a12ddf513a42dd852e338a92635c62583336bc72ce2e094a773c5fa446655bc/MIHARA-YASUHIRO-JINGUMAE38.jpg" data-mid="240958997" border="0" src="https://freight.cargo.site/w/1000/i/9a12ddf513a42dd852e338a92635c62583336bc72ce2e094a773c5fa446655bc/MIHARA-YASUHIRO-JINGUMAE38.jpg" /> <img width="1685" height="1124" width_o="1685" height_o="1124" data-src="https://freight.cargo.site/t/original/i/594388c5a9ea41ce6935b5af6bdf4873124357ef265c1276b01e76ca414f403f/MIHARA-YASUHIRO-JINGUMAE42.jpg" data-mid="240959010" border="0" src="https://freight.cargo.site/w/1000/i/594388c5a9ea41ce6935b5af6bdf4873124357ef265c1276b01e76ca414f403f/MIHARA-YASUHIRO-JINGUMAE42.jpg" /> <img width="1124" height="1685" width_o="1124" height_o="1685" data-src="https://freight.cargo.site/t/original/i/8a29e2553e0ad7dbbe8bafee4535ec6fa4d01d9befbfb207b8115fb9f69be889/MIHARA-YASUHIRO-JINGUMAE39.jpg" data-mid="240958998" border="0" src="https://freight.cargo.site/w/1000/i/8a29e2553e0ad7dbbe8bafee4535ec6fa4d01d9befbfb207b8115fb9f69be889/MIHARA-YASUHIRO-JINGUMAE39.jpg" /> <img width="1685" height="1124" width_o="1685" height_o="1124" data-src="https://freight.cargo.site/t/original/i/9c064105af388413a6250930ba42aa80f533732f252723a763eddc5ba76e43c3/MIHARA-YASUHIRO-JINGUMAE41.jpg" data-mid="240958999" border="0" src="https://freight.cargo.site/w/1000/i/9c064105af388413a6250930ba42aa80f533732f252723a763eddc5ba76e43c3/MIHARA-YASUHIRO-JINGUMAE41.jpg" /> <img width="1124" height="1685" width_o="1124" height_o="1685" data-src="https://freight.cargo.site/t/original/i/ad93237f930d960070ff39315ddc416013eb7cbb030e78172977f68fa9855fd0/MIHARA-YASUHIRO-JINGUMAE47.jpg" data-mid="240959004" border="0" src="https://freight.cargo.site/w/1000/i/ad93237f930d960070ff39315ddc416013eb7cbb030e78172977f68fa9855fd0/MIHARA-YASUHIRO-JINGUMAE47.jpg" /> <img width="1124" height="1685" width_o="1124" height_o="1685" data-src="https://freight.cargo.site/t/original/i/450ca1be40bb80cf9e513e5c27b944fd2e457f34d6ad14927afcea72d11fd1cc/MIHARA-YASUHIRO-JINGUMAE48.jpg" data-mid="240959003" border="0" src="https://freight.cargo.site/w/1000/i/450ca1be40bb80cf9e513e5c27b944fd2e457f34d6ad14927afcea72d11fd1cc/MIHARA-YASUHIRO-JINGUMAE48.jpg" /> <img width="1685" height="1124" width_o="1685" height_o="1124" data-src="https://freight.cargo.site/t/original/i/b437cc62484f078134373e6eab9d77d290c3f44d321ecb4331986680eb2875ff/MIHARA-YASUHIRO-JINGUMAE45.jpg" data-mid="240959000" border="0" src="https://freight.cargo.site/w/1000/i/b437cc62484f078134373e6eab9d77d290c3f44d321ecb4331986680eb2875ff/MIHARA-YASUHIRO-JINGUMAE45.jpg" /> <img width="1124" height="1685" width_o="1124" height_o="1685" data-src="https://freight.cargo.site/t/original/i/7f655899dc84e310497f947246bb9b9e1d3b016121f44eb2bd0c4a0ba0ea1b27/MIHARA-YASUHIRO-JINGUMAE61.jpg" data-mid="240959006" border="0" src="https://freight.cargo.site/w/1000/i/7f655899dc84e310497f947246bb9b9e1d3b016121f44eb2bd0c4a0ba0ea1b27/MIHARA-YASUHIRO-JINGUMAE61.jpg" /> <img width="1124" height="1685" width_o="1124" height_o="1685" data-src="https://freight.cargo.site/t/original/i/2d31ef469c937cfb34d27b71135d626f0c29217663d2b2635f5b9c62b2a716e3/MIHARA-YASUHIRO-JINGUMAE60.jpg" data-mid="240959007" border="0" src="https://freight.cargo.site/w/1000/i/2d31ef469c937cfb34d27b71135d626f0c29217663d2b2635f5b9c62b2a716e3/MIHARA-YASUHIRO-JINGUMAE60.jpg" /> <img width="1685" height="1124" width_o="1685" height_o="1124" data-src="https://freight.cargo.site/t/original/i/81b22732ee8fbc4e5ca2b79da362220ac20665da25bb86b640a86d079fe3e891/MIHARA-YASUHIRO-JINGUMAE65.jpg" data-mid="240959009" border="0" src="https://freight.cargo.site/w/1000/i/81b22732ee8fbc4e5ca2b79da362220ac20665da25bb86b640a86d079fe3e891/MIHARA-YASUHIRO-JINGUMAE65.jpg" /> <img width="1124" height="1685" width_o="1124" height_o="1685" data-src="https://freight.cargo.site/t/original/i/959469a5b47ab2993e92f31c71a608cefa7e3c33e6ac5601860c300b336a28b8/MIHARA-YASUHIRO-JINGUMAE55.jpg" data-mid="243574132" border="0" src="https://freight.cargo.site/w/1000/i/959469a5b47ab2993e92f31c71a608cefa7e3c33e6ac5601860c300b336a28b8/MIHARA-YASUHIRO-JINGUMAE55.jpg" /> <img width="1685" height="1124" width_o="1685" height_o="1124" data-src="https://freight.cargo.site/t/original/i/c6a711f751467753802b350c307a1c500d49f455f8528c1fa66198f34ceae191/MIHARA-YASUHIRO-JINGUMAE54.jpg" data-mid="240959002" border="0" src="https://freight.cargo.site/w/1000/i/c6a711f751467753802b350c307a1c500d49f455f8528c1fa66198f34ceae191/MIHARA-YASUHIRO-JINGUMAE54.jpg" /> 「GLASS」荒々しい既存壁の質感を硬質なガラスで覆うように囲い、新旧マテリアルの強いコントラストを伴って室内の輪郭を与えている。ガラスに嵌め込まれたスピーカーユニットが、壁とガラスの間にある空気層を振動させ、あいだに置かれたプロダクトが音環境にも影響する要素となる。床全面に流し込まれた樹脂の光沢、ガラスエッジのシャープな線、その中に点在するプロダクトが、境界と商品を同時に強調している。Rough existing walls are wrapped in rigid glass to sharpen the room’s outline through a stark old–new contrast. Speaker units set into the glass vibrate the air cavity behind it, with products placed in the gap becoming part of the soundscape. A glossy resin floor and knife-sharp glass edges further frame the merchandise. “古くから神宮前に存在する建造物を、未完の状態にしたいという私のエゴからこの空間づくりは始まった。2023年10月に同ビルにオープンしたコンセプトショップ「裏」に続き、ここから「表」が始まる。ビルの外観や1つ1つの部屋を繋ぐ共用部分には手を加えず、あるいは削り出すことで建物がまとってきた“古さ”という時間の概念を残している” MIHARA YASUHIRO 古いビル一棟を、ファッションブランド「Maison MIHARA YASUHIRO」の旗艦店へと改装するプロジェクト。 ビルは5フロアに分節され、経年や更新の蓄積によって生まれた『古さ』を手がかりとして再解釈し、設計の起点とした。既存仕上げと新要素の間合いの取り方、フロアごとのテーマ設定、そして全体を貫く一貫した態度̶̶これらをデザイナー三原康裕氏との長期にわたる対話を通して、内装設計でありながら建築的思考として組み立てている。 同ビルの路面店「裏 | URA」でのアプローチと同様に、「新／旧」「外／内」「重／軽」といった対比の関係を、単なる演出ではなく、空間の領域設定や境界線の操作として織り込んでいる。各階は異なるテーマを持ちながらも、既存躯体に対して新たな層を“被せる／離す／ずらす／切断する”といった操作が全体に通底し、古い建物の存在を消し込むことなく、層の厚みが空間の印象として折り重なる。 5階「NOSE SHOP SLOPE」では五感をテーマとし、床を緩やかに傾けている。身体感覚を伴う条件のなかで、香水のボトルの安定を確保するため、什器天板の水平性をいかに成立させるかが焦点となった。テーブル脚の切断や什器のわずかな持ち上げなど、レベル差の解消自体を“遊び”として扱い、知覚と機能のズレを、場の印象へと転換している。 3階「WALL」では、既存壁の存在や空間構成を直接的に感じさせないよう、外周を端正なクラシック調の什器で囲い込み、内側の輪郭を引き直した。整える操作と壊す操作を同時に重ね、什器上部をダメージを受けたようにガタガタに切断し、欠き取ることで輪郭を崩し、粗い梁面や天井との隙間から外光が微かに差し込む状況をつくる。壁を隠しながらも、壁との“距離の厚み”を光と断面で感じさせ、新旧の関係を視覚と距離感として浮かび上がらせた。 1階「COUNTER」では、マッスな大理石ボリュームの上にスニーカーが並び、マテリアルの質量差と量塊のスケールがプロダクトの存在を際立たせ、空間のコントラストとして現れる。表通りへ斜めに突き出すガラスファサードは、既存室内壁との間に隙間を生み、外部空間を室内へ引き込む。外部との境界線がずれて領域が交錯する状態を実験的に組み込み、内外の関係がふと切り替わる瞬間が生まれている。 フロアを移動するたびに場のルールが切り替わり、その変化が次のフロアへの期待をつないでいく。上下の回遊の中で、建物全体がひとつの連続した体験として静かに印象を深めていく。 “Old layers kept visible in Maison MIHARA YASUHIRO’s five-floor flagship renovation”“From my ego — the urge to leave this long-standing Jingūmae building unfinished — this space began. After the concept shop ‘URA’ opened here in October 2023, ‘OMOTE’ starts now. We left the façade and shared corridors untouched, or only carved away, so the building could keep the time it carries — its ‘oldness’.” — Yasuhiro Mihara An ageing five-storey building has been remodelled into the flagship store for Maison MIHARA YASUHIRO, using the building’s accumulated “oldness” as the starting point rather than something to be erased. Across the five floors, new interventions are set at carefully judged distances from existing finishes, while each level takes on its own theme. Developed through long-running dialogue with designer Yasuhiro Mihara, the project treats interior work as an architectural exercise: establishing a consistent attitude that holds the whole building together. Echoing the approach used in the same building’s street-level shop URA | URA, contrasts such as new/old, outside/inside and heavy/light are embedded as spatial devices—used to define territories and manipulate boundaries, rather than simply to create effects. Throughout, a shared set of operations—overlaying, pulling away, shifting and slicing—runs across the floors, allowing the existing structure to remain legible while new layers accumulate as a palpable thickness. On the fifth floor, “NOSE SHOP SLOPE,” the theme is the five senses. A gently inclined floor introduces a bodily, perceptual condition, while display surfaces are kept level to stabilise perfume bottles. Instead of hiding the resulting level adjustments, the design turns them into “play,” with cut table legs and subtly lifted fixtures making the mismatch between perception and function part of the experience. The third floor, “WALL,” is conceived to suppress any direct reading of the existing walls and original room proportions. Classical, composed fixtures line the perimeter to redraw the inner outline, but their upper edges are then violently disrupted—cut jagged and partially gouged out. Thin slices of daylight seep in through gaps against rough beams and the ceiling, and the “thickness” between old wall and new lining is registered through light and section rather than exposed surfaces. At street level, “COUNTER,” sneakers sit atop a massive marble block. The weight and scale of the stone amplify the products by contrast, turning material mass into display strategy. A diagonally projecting glass façade opens a narrow void against the existing interior wall, pulling the street into the room. By letting boundaries slip and overlap, the design creates moments where inside and outside briefly exchange roles. Moving between floors, the spatial “rules” reset each time—linking difference to anticipation. Through vertical circulation, the building reads as a single, continuous sequence that deepens quietly as visitors climb. https://www.insideout-ltd.jp/Ura Sun, 01 Oct 2023 16:11:15 +0000 Insideout ltd. https://www.insideout-ltd.jp/Ura 裏 | Ura Jingumae, TokyoOct, 2023 retail store Direction: Mihara YasuhiroInterior Design: &nbsp;Insideout ltd.(Hiroto Kubo, Irene Alonso)Construction: Ishimaru co.,ltd. + Mihoya Glass Co., Ltd.Lighting: HIBIKI, Inc.Stone: Takebayashi Stone Masonry Ltd. Logo: KIGI https://www.instagram.com/ura_jingumae/https://miharayasuhiro.jp/lp/ura.php Jingumae Bld.B1F, 2-17-6, Jingumae, Shibuya Ku, Tokyo To, 150-0001, Japan 掲載記事 / Articles IDREIT&nbsp; | &nbsp;YELLOWTRACE&nbsp; (Best of retail interiors 2024) | &nbsp;bamboo media |&nbsp;World Architecture Community | &nbsp; SuperFuture&nbsp; | &nbsp;Arch Daily &nbsp;|&nbsp; AXIS web magazine &nbsp;|&nbsp; honeyee.com&nbsp; |&nbsp; WWDInteriors(Korea)&nbsp; | &nbsp;INTERNI&amp;DECOR(KOREA) | 商店建築受賞 / AwardFRAME Award (Honourable Mention June 2024)&nbsp; KUKAN Design Award 2024 Gold prize (shop space) &nbsp;/ &nbsp;日本空間デザイン賞2024 金賞 (ショップ空間) PHOTO: KOZO TAKAYAMA <img width="1800" height="1201" width_o="1800" height_o="1201" data-src="https://freight.cargo.site/t/original/i/20214d24afa6a2e370e855d986a4e246602a2f4ccb45328e06cd644e54e639b5/05.jpg" data-mid="197138111" border="0" src="https://freight.cargo.site/w/1000/i/20214d24afa6a2e370e855d986a4e246602a2f4ccb45328e06cd644e54e639b5/05.jpg" /> <img width="1800" height="1201" width_o="1800" height_o="1201" data-src="https://freight.cargo.site/t/original/i/0139b993a03c66e035d66e5badf8a1894ea4e912735a84ff47af1d4683031778/18.jpg" data-mid="197138295" border="0" src="https://freight.cargo.site/w/1000/i/0139b993a03c66e035d66e5badf8a1894ea4e912735a84ff47af1d4683031778/18.jpg" /> <img width="1800" height="1201" width_o="1800" height_o="1201" data-src="https://freight.cargo.site/t/original/i/77a84beae9c89c209ea06ad0304089c3c1e7361ea7b41c1d56d696171c55e70c/01.jpg" data-mid="197138304" border="0" src="https://freight.cargo.site/w/1000/i/77a84beae9c89c209ea06ad0304089c3c1e7361ea7b41c1d56d696171c55e70c/01.jpg" /> <img width="1800" height="1201" width_o="1800" height_o="1201" data-src="https://freight.cargo.site/t/original/i/201ccb436ecf03a8127e1b0e627b7d7f710e8a9b73b280e1d7b0d7b5b7e9b229/07.jpg" data-mid="197138220" border="0" src="https://freight.cargo.site/w/1000/i/201ccb436ecf03a8127e1b0e627b7d7f710e8a9b73b280e1d7b0d7b5b7e9b229/07.jpg" /> <img width="1800" height="1201" width_o="1800" height_o="1201" data-src="https://freight.cargo.site/t/original/i/334302d51a8adaa6138a4d9be31f7357f8438f232c2b4ace1ca764f89e919b44/12.jpg" data-mid="197138321" border="0" src="https://freight.cargo.site/w/1000/i/334302d51a8adaa6138a4d9be31f7357f8438f232c2b4ace1ca764f89e919b44/12.jpg" /> <img width="1800" height="1201" width_o="1800" height_o="1201" data-src="https://freight.cargo.site/t/original/i/dfd8f2d5d4f90f509f0dea4af2cda8de254db44d28a3091e4957769c7172b4ff/16.jpg" data-mid="197138379" border="0" src="https://freight.cargo.site/w/1000/i/dfd8f2d5d4f90f509f0dea4af2cda8de254db44d28a3091e4957769c7172b4ff/16.jpg" /> <img width="1800" height="1201" width_o="1800" height_o="1201" data-src="https://freight.cargo.site/t/original/i/80bd70af8e6834f9f9c887c32688d74c1a2a4011ed9d36efad8878bd29c1df98/19.jpg" data-mid="197138318" border="0" src="https://freight.cargo.site/w/1000/i/80bd70af8e6834f9f9c887c32688d74c1a2a4011ed9d36efad8878bd29c1df98/19.jpg" /> <img width="1800" height="1201" width_o="1800" height_o="1201" data-src="https://freight.cargo.site/t/original/i/cab782dc1d9eeb4fce3f3d0b5440e74e489969e316f750f1e09cf156151a501f/17.jpg" data-mid="197138639" border="0" src="https://freight.cargo.site/w/1000/i/cab782dc1d9eeb4fce3f3d0b5440e74e489969e316f750f1e09cf156151a501f/17.jpg" /> <img width="1201" height="1800" width_o="1201" height_o="1800" data-src="https://freight.cargo.site/t/original/i/44b27acd802bfb683efe73318c48fa9cffe1582b7c317eb8b83bba8cc6115175/33.jpg" data-mid="197138622" border="0" src="https://freight.cargo.site/w/1000/i/44b27acd802bfb683efe73318c48fa9cffe1582b7c317eb8b83bba8cc6115175/33.jpg" /> <img width="1800" height="1201" width_o="1800" height_o="1201" data-src="https://freight.cargo.site/t/original/i/e090f9957bc90cc2c7894f4d9066d0ada0c36f31320ac205f1151199a8a2f199/10.jpg" data-mid="197138358" border="0" src="https://freight.cargo.site/w/1000/i/e090f9957bc90cc2c7894f4d9066d0ada0c36f31320ac205f1151199a8a2f199/10.jpg" /> <img width="1201" height="1800" width_o="1201" height_o="1800" data-src="https://freight.cargo.site/t/original/i/bdd1445ee5837913c5b310d0a3556982184d834e25e535840e1e104b4cbb51cd/34.jpg" data-mid="197138623" border="0" src="https://freight.cargo.site/w/1000/i/bdd1445ee5837913c5b310d0a3556982184d834e25e535840e1e104b4cbb51cd/34.jpg" /> <img width="1800" height="1201" width_o="1800" height_o="1201" data-src="https://freight.cargo.site/t/original/i/67b8649a92c8a4dacbec6f3fb78c5cf8956f7a3da5f0b0ee678fcc0178a88d47/11.jpg" data-mid="197138412" border="0" src="https://freight.cargo.site/w/1000/i/67b8649a92c8a4dacbec6f3fb78c5cf8956f7a3da5f0b0ee678fcc0178a88d47/11.jpg" /> <img width="1201" height="1800" width_o="1201" height_o="1800" data-src="https://freight.cargo.site/t/original/i/d7892e74c7e0609be1c77167f15ac7fe470306b1bc1234024a9ba34f0d4ab9a7/URA32.jpg" data-mid="200272490" border="0" src="https://freight.cargo.site/w/1000/i/d7892e74c7e0609be1c77167f15ac7fe470306b1bc1234024a9ba34f0d4ab9a7/URA32.jpg" /> <img width="1201" height="1800" width_o="1201" height_o="1800" data-src="https://freight.cargo.site/t/original/i/3c31a9dcca28842b5f80bb03b4655f0fb0fc037dc8b6e1a57632c6a2549b3e62/URA24.jpg" data-mid="200272564" border="0" src="https://freight.cargo.site/w/1000/i/3c31a9dcca28842b5f80bb03b4655f0fb0fc037dc8b6e1a57632c6a2549b3e62/URA24.jpg" /> <img width="1201" height="1800" width_o="1201" height_o="1800" data-src="https://freight.cargo.site/t/original/i/d79ce39ae930179a5984660df9fd0bfcb47ced1bac318f34688f2490e528ff19/URA29.jpg" data-mid="200272489" border="0" src="https://freight.cargo.site/w/1000/i/d79ce39ae930179a5984660df9fd0bfcb47ced1bac318f34688f2490e528ff19/URA29.jpg" /> ファッションデザイナー 三原康裕が、環境的、社会的責任を多面的な観点から考慮したプロダクトを扱うコンセプトショップ。 店舗が立ち並ぶ原宿・神宮前の裏通りにある、ひっそりとした半地下の狭い区画。全面LEDスクリーンやガラス、鏡面、石材の質量の対比が効いたミニマルな空間。　2つの石材の上に据えられた長さ7mの鏡面の「直方体」が室内から外部へ突き抜けて飛び出している。この状況は、内部と外部の境界を曖昧にし、狭い内部から通りや周辺の住宅地へと領域を拡張している。背景となる「面と線」/ 商品の「点」のコントラストが際立つ。天井高が極端に低く、内部が狭いため、空間を広く感じさせることが望まれた。そのため、鏡面と全面LEDモニターによって奥行きを増幅させ、屋外にも空間が続くようにしている。 反射率の高い素材環境の中、商品に適切な照明を提供し、低い天井での照明のまぶしさを避けるため、光膜天井を使用し、色温度や照度も変更できるシステムを採用。 鏡面の「直方体」は、石材上面にアンカーボルトで固定し、片持ちした端部をガラス面にシール接着で固定。店舗正面の大きな一枚ガラスは、その存在感を弱め、内部から突き出た「直方体」の浮遊感を強調するディテールとなっている。 公共空間のコンセプチュアルアートのように、特定機能をもたない不合理なボリュームと無駄な余白が、商品が定まらない実験的な店舗に、フレキシビリティと転用の可能性を残している。　商業インテリアの奇抜さやデザイン性よりも、インテリアデザインの範疇を離れ、屋外の公共デザインに近い発想を試みている。業態の変化とともに改装やスクラップ・アンド・ビルドが繰り返される状況の中で、特定の用途仕様ではなく、用途外利用の余白を残すことで、長く利用される店づくりを試みた。 住宅地の中で商業的な要素が強く影響することを避けるため、派手さはないが、素材の違和感、錯覚、重厚感の対比によって印象に残る小さな事件を生み出そうとした。 URA &nbsp;A small, quiet, semi-basement room in a back street in Harajuku/Jingumae Tokyo. &nbsp; Concept retail store for sneakers, herbal teas, perfumes and other products. &nbsp;A seven-metre long mirrored 'rectangle' on top of two stone blocks penetrates and protrudes from the interior to the exterior. &nbsp;The situation blurs the boundary between interior and exterior, extending the area from the narrow interior to the street and the surrounding residential area. &nbsp;Like the approach to create a garden landscape, the contrast between stillness and motion, natural and artificial objects, gives a sense of tension to the public space. &nbsp;The contrast between the 'surfaces and lines' as a background and the 'dots' of the products stands out.“Ura” means “backside,oposite,behind,reverse" in Japanese. &nbsp;Concept shop by fashion designer "Mihara Yasuhiro" dealing with products that take into account environmental and social responsibility from a multifaceted perspective, but instead of a direct gentle nature theme, they wanted a space and contrast that would make the products stand out and&nbsp; would betray his previous image.Due to the extremely low ceiling height and narrow interior, clients wanted the space to feel larger, so mirrored surfaces and full-length LED monitors amplify the depth and allow the space to continue outdoors. &nbsp;In order to provide appropriate lighting for the products in the highly reflective material and to avoid glare in the low ceiling, a light-membrane ceiling was used, with a system that also allows the colour temperature and illumination intensity to be changed. &nbsp;The large single panel of glass at the shop front is a detail that weakens its presence and emphasises the floating sense of a mirrored 'rectangle' that juts out from the interior.The mirrored 'rectangle' is anchored to the upper surface of the stone with anchor bolts and the cantilevered end faces are seal-glued to the glass surface. The detailing is such that it looks as if it continues inside and out, with the glass in between.Like conceptual art in a public space, the irrational volume without a specific function and unnecessary margins leave flexibility and possibilities for diversion in an experimental shop with no fixed product. &nbsp;Rather than the quirkiness and design of commercial interiors, the project attempts to move away from the category of interior design and think more like exterior public design. In a situation of repeated refurbishments and scrap-and-build as business conditions change, the project attempted to create a shop that would last for a long time, not with a specific purpose specification, but by leaving a margin for expansion and use outside of its intended purpose. &nbsp;In order to avoid the strong influence of commercial elements in a residential area, the project attempts to create small incidents that are not flashy but leave a lasting impression by contrasting material discomfort, illusion and gravity. https://www.insideout-ltd.jp/Maison-MIHARAYASUHIRO-Fukuoka-Int-l-Airport Wed, 02 Apr 2025 19:04:09 +0000 Insideout ltd. https://www.insideout-ltd.jp/Maison-MIHARAYASUHIRO-Fukuoka-Int-l-Airport Maison MIHARAYASUHIRO Fukuoka Int’l Airport Fukuoka, JapanMar, 2025 Direction: Mihara YasuhiroInterior Design: Hiroto Kubo (Insideout ltd. ) Curtain: Manas Trading Inc. Construction: Nomura co.,ltd. Mortor paint: Studio Anagram Lighting: ModuleX Inc.Operation: FIAC PHOTO: KOZO TAKAYAMA <img width="8192" height="5464" width_o="8192" height_o="5464" data-src="https://freight.cargo.site/t/original/i/506ffe9ed16bc1b5adb60bc6a140d4a8e6456f971098f4dbb5ab267045e6ea9a/Maison-MIHARA-YASUHIRO-Fukuoka04.jpg" data-mid="229169973" border="0" src="https://freight.cargo.site/w/1000/i/506ffe9ed16bc1b5adb60bc6a140d4a8e6456f971098f4dbb5ab267045e6ea9a/Maison-MIHARA-YASUHIRO-Fukuoka04.jpg" /> <img width="5464" height="8192" width_o="5464" height_o="8192" data-src="https://freight.cargo.site/t/original/i/4cf28aeb4eeafefb666c672ad04222a21ec4a5b23393c4e9e970f8b8e5aa8658/Maison-MIHARA-YASUHIRO-Fukuoka13.jpg" data-mid="229169979" border="0" src="https://freight.cargo.site/w/1000/i/4cf28aeb4eeafefb666c672ad04222a21ec4a5b23393c4e9e970f8b8e5aa8658/Maison-MIHARA-YASUHIRO-Fukuoka13.jpg" /> <img width="5464" height="8192" width_o="5464" height_o="8192" data-src="https://freight.cargo.site/t/original/i/a9f1010b4777071e109cea08045c2e9000310071e50871575ab89ca22b39f83f/Maison-MIHARA-YASUHIRO-Fukuoka17.jpg" data-mid="229169982" border="0" src="https://freight.cargo.site/w/1000/i/a9f1010b4777071e109cea08045c2e9000310071e50871575ab89ca22b39f83f/Maison-MIHARA-YASUHIRO-Fukuoka17.jpg" /> <img width="5464" height="8192" width_o="5464" height_o="8192" data-src="https://freight.cargo.site/t/original/i/5300df8284005b9464369363cb75175a96c99ce6a1a5db737f88e545ac0f55cf/Maison-MIHARA-YASUHIRO-Fukuoka11.jpg" data-mid="229169977" border="0" src="https://freight.cargo.site/w/1000/i/5300df8284005b9464369363cb75175a96c99ce6a1a5db737f88e545ac0f55cf/Maison-MIHARA-YASUHIRO-Fukuoka11.jpg" /> <img width="5464" height="8192" width_o="5464" height_o="8192" data-src="https://freight.cargo.site/t/original/i/0b1e22e0c256b11829cd59ae5f0dd284133ca179fb8781e4d1fee856d48b4d35/Maison-MIHARA-YASUHIRO-Fukuoka14.jpg" data-mid="229169980" border="0" src="https://freight.cargo.site/w/1000/i/0b1e22e0c256b11829cd59ae5f0dd284133ca179fb8781e4d1fee856d48b4d35/Maison-MIHARA-YASUHIRO-Fukuoka14.jpg" /> <img width="5464" height="8192" width_o="5464" height_o="8192" data-src="https://freight.cargo.site/t/original/i/79f6d5d693830680430816e21d59bc25c5de3b40df971a0de1a8c5c09955d353/Maison-MIHARA-YASUHIRO-Fukuoka21.jpg" data-mid="229169984" border="0" src="https://freight.cargo.site/w/1000/i/79f6d5d693830680430816e21d59bc25c5de3b40df971a0de1a8c5c09955d353/Maison-MIHARA-YASUHIRO-Fukuoka21.jpg" /> <img width="5464" height="8192" width_o="5464" height_o="8192" data-src="https://freight.cargo.site/t/original/i/5fbf77f8bef06073de71264091960b393856ea46188954bfd594cca8f56c8d4f/Maison-MIHARA-YASUHIRO-Fukuoka12.jpg" data-mid="229169978" border="0" src="https://freight.cargo.site/w/1000/i/5fbf77f8bef06073de71264091960b393856ea46188954bfd594cca8f56c8d4f/Maison-MIHARA-YASUHIRO-Fukuoka12.jpg" /> <img width="8192" height="5464" width_o="8192" height_o="5464" data-src="https://freight.cargo.site/t/original/i/36b3bb6bbeed28bb6cc16c3295545675b41886cf0e43bb84f63ef17298ecd569/Maison-MIHARA-YASUHIRO-Fukuoka01.jpg" data-mid="229169972" border="0" src="https://freight.cargo.site/w/1000/i/36b3bb6bbeed28bb6cc16c3295545675b41886cf0e43bb84f63ef17298ecd569/Maison-MIHARA-YASUHIRO-Fukuoka01.jpg" /> https://www.insideout-ltd.jp/SOUND-OF-SUNRISE Sun, 21 Jun 2026 12:23:34 +0000 Insideout ltd. https://www.insideout-ltd.jp/SOUND-OF-SUNRISE SOUND OF SUNRISE "S.O.S."June, 2026 retail store Direction: Mihara Yasuhiro, Shinya OhtaguroInterior Design: &nbsp;Insideout ltd.(Hiroto Kubo) + Little Records (Eriko Ohmi)Construction: Ogata Inc.Sound Chari: Whitelight &nbsp; &nbsp;&nbsp; <img width="2033" height="1355" width_o="2033" height_o="1355" data-src="https://freight.cargo.site/t/original/i/4527609eaf57d3dc240c870510cb8cd59b39f3fdcf9ecc6e88734a0b7e9d2644/preview_L1002662.JPG" data-mid="249674372" border="0" src="https://freight.cargo.site/w/1000/i/4527609eaf57d3dc240c870510cb8cd59b39f3fdcf9ecc6e88734a0b7e9d2644/preview_L1002662.JPG" /> <img width="2112" height="1408" width_o="2112" height_o="1408" data-src="https://freight.cargo.site/t/original/i/bb2679c91822d24c8a41a9242692bb573ba4d77e25d5a65bbd6bad99f77eaa4e/preview_L1002648.JPG" data-mid="249674367" border="0" src="https://freight.cargo.site/w/1000/i/bb2679c91822d24c8a41a9242692bb573ba4d77e25d5a65bbd6bad99f77eaa4e/preview_L1002648.JPG" /> <img width="2112" height="1408" width_o="2112" height_o="1408" data-src="https://freight.cargo.site/t/original/i/baa1e5efddae8eb75b3312f18db5a37fc52728c0bbb40155771d839a869de7a5/preview_L1002659.JPG" data-mid="249674371" border="0" src="https://freight.cargo.site/w/1000/i/baa1e5efddae8eb75b3312f18db5a37fc52728c0bbb40155771d839a869de7a5/preview_L1002659.JPG" /> <img width="2045" height="1363" width_o="2045" height_o="1363" data-src="https://freight.cargo.site/t/original/i/5ea7d67ee71315e5271c62b298849e1ba0412786a748a707c58d25e31e44320d/preview_L1002652.JPG" data-mid="249674369" border="0" src="https://freight.cargo.site/w/1000/i/5ea7d67ee71315e5271c62b298849e1ba0412786a748a707c58d25e31e44320d/preview_L1002652.JPG" /> <img width="2112" height="1408" width_o="2112" height_o="1408" data-src="https://freight.cargo.site/t/original/i/f91939d55c106180585a62a21052dc08c18141a043f0347194fd3e9b0dd7d0b9/preview_L1002657.JPG" data-mid="249674370" border="0" src="https://freight.cargo.site/w/1000/i/f91939d55c106180585a62a21052dc08c18141a043f0347194fd3e9b0dd7d0b9/preview_L1002657.JPG" /> <img width="2024" height="1349" width_o="2024" height_o="1349" data-src="https://freight.cargo.site/t/original/i/1100736240e9c5498f223a1ff2db73b4b4f26728cbe0951d58f75bf13df343aa/preview_L1002651.JPG" data-mid="249674368" border="0" src="https://freight.cargo.site/w/1000/i/1100736240e9c5498f223a1ff2db73b4b4f26728cbe0951d58f75bf13df343aa/preview_L1002651.JPG" /> <img width="2112" height="1408" width_o="2112" height_o="1408" data-src="https://freight.cargo.site/t/original/i/b34343955f11bef672f5030e6cbc516eccb27287919fa19b9c1747be1dcbd6c4/preview_L1002668.JPG" data-mid="249674374" border="0" src="https://freight.cargo.site/w/1000/i/b34343955f11bef672f5030e6cbc516eccb27287919fa19b9c1747be1dcbd6c4/preview_L1002668.JPG" /> <img width="1477" height="1108" width_o="1477" height_o="1108" data-src="https://freight.cargo.site/t/original/i/cb3dbd1ed9a68bd3581b0e81841240646529f11010f00214343f6e5738fa25ed/S__49594371_0.jpg" data-mid="249674431" border="0" src="https://freight.cargo.site/w/1000/i/cb3dbd1ed9a68bd3581b0e81841240646529f11010f00214343f6e5738fa25ed/S__49594371_0.jpg" /> https://www.insideout-ltd.jp/Maison-MY-Labo Sun, 26 Sep 2021 14:32:07 +0000 Insideout ltd. https://www.insideout-ltd.jp/Maison-MY-Labo Maison (MY) Labo. Akasaka, FukuokaSep, 2021 Direction, Paint: Mihara YasuhiroInterior Design, Assemble, Speaker: Hiroto Kubo, Irene Alonso (Insideout ltd. )Construction: DEE ART 商店建築 2022年10月号、2022年12月号 掲載 <img width="3648" height="2432" width_o="3648" height_o="2432" data-src="https://freight.cargo.site/t/original/i/3b6f61d5e0fe57822f84191bfc19846f5147ea3e3df4a80d15acf68f3414bed8/2.jpg" data-mid="119903133" border="0" src="https://freight.cargo.site/w/1000/i/3b6f61d5e0fe57822f84191bfc19846f5147ea3e3df4a80d15acf68f3414bed8/2.jpg" /> <img width="3648" height="2432" width_o="3648" height_o="2432" data-src="https://freight.cargo.site/t/original/i/d2dd19d68edaea69fda663a2da8aa5ba1e830850d9c4686596405b9f45d2ba45/8.JPG" data-mid="119903101" border="0" src="https://freight.cargo.site/w/1000/i/d2dd19d68edaea69fda663a2da8aa5ba1e830850d9c4686596405b9f45d2ba45/8.JPG" /> <img width="3648" height="2432" width_o="3648" height_o="2432" data-src="https://freight.cargo.site/t/original/i/353dd3caf287a5b4cabd779ad3adc1518e0d8653542b67ee63f868010723687b/1.JPG" data-mid="119903134" border="0" src="https://freight.cargo.site/w/1000/i/353dd3caf287a5b4cabd779ad3adc1518e0d8653542b67ee63f868010723687b/1.JPG" /> <img width="3648" height="2432" width_o="3648" height_o="2432" data-src="https://freight.cargo.site/t/original/i/f11398633088e1c827ae175c95af163bb75f6422e6ae5f7a368bb233b6303dc5/3.jpg" data-mid="119903132" border="0" src="https://freight.cargo.site/w/1000/i/f11398633088e1c827ae175c95af163bb75f6422e6ae5f7a368bb233b6303dc5/3.jpg" /> <img width="3648" height="2432" width_o="3648" height_o="2432" data-src="https://freight.cargo.site/t/original/i/7b4f67d74588b7fbb3c3073697d05768a57f855387fa844761791954e9f840d7/6.JPG" data-mid="119903122" border="0" src="https://freight.cargo.site/w/1000/i/7b4f67d74588b7fbb3c3073697d05768a57f855387fa844761791954e9f840d7/6.JPG" /> <img width="3648" height="2432" width_o="3648" height_o="2432" data-src="https://freight.cargo.site/t/original/i/22da4fd5fd41710c1cf57f2611d12e67c2cd025d77fe99ab5173d6f94d9d83f8/9.JPG" data-mid="119903092" border="0" src="https://freight.cargo.site/w/1000/i/22da4fd5fd41710c1cf57f2611d12e67c2cd025d77fe99ab5173d6f94d9d83f8/9.JPG" /> <img width="3648" height="2432" width_o="3648" height_o="2432" data-src="https://freight.cargo.site/t/original/i/d86fda0447ce06ff20c4d03238e9a2cf804a35f68847a211bfe6ce77a5181189/4.JPG" data-mid="119903129" border="0" src="https://freight.cargo.site/w/1000/i/d86fda0447ce06ff20c4d03238e9a2cf804a35f68847a211bfe6ce77a5181189/4.JPG" /> <img width="3648" height="2432" width_o="3648" height_o="2432" data-src="https://freight.cargo.site/t/original/i/b1c1eb7079abc275a9d988a4a9148bb1721c76e48e152a06d6661eebc14062cd/5.jpg" data-mid="119903125" border="0" src="https://freight.cargo.site/w/1000/i/b1c1eb7079abc275a9d988a4a9148bb1721c76e48e152a06d6661eebc14062cd/5.jpg" /> <img width="3648" height="2432" width_o="3648" height_o="2432" data-src="https://freight.cargo.site/t/original/i/fe05813b683f81af706183a1c4330eb10c69f38864d6a2b5033ba692f62f8377/11.JPG" data-mid="119903073" border="0" src="https://freight.cargo.site/w/1000/i/fe05813b683f81af706183a1c4330eb10c69f38864d6a2b5033ba692f62f8377/11.JPG" /> <img width="3648" height="2432" width_o="3648" height_o="2432" data-src="https://freight.cargo.site/t/original/i/7063bb0eadbf9243d28fc3b0bbbe8ed36a08a4580491e10478064f1075ab0c45/7.JPG" data-mid="119903109" border="0" src="https://freight.cargo.site/w/1000/i/7063bb0eadbf9243d28fc3b0bbbe8ed36a08a4580491e10478064f1075ab0c45/7.JPG" /> <img width="3648" height="2432" width_o="3648" height_o="2432" data-src="https://freight.cargo.site/t/original/i/a21c203e2bc809a56495ab354a7685e3b7524025920f3d239920c51835ae628b/10.JPG" data-mid="119903082" border="0" src="https://freight.cargo.site/w/1000/i/a21c203e2bc809a56495ab354a7685e3b7524025920f3d239920c51835ae628b/10.JPG" /> <img width="3024" height="4032" width_o="3024" height_o="4032" data-src="https://freight.cargo.site/t/original/i/1d6f806883bc9c0199990ed038db18acd27c29e5c837af0eea0656c19ce43aa1/IMG_7117.jpeg" data-mid="158186472" border="0" src="https://freight.cargo.site/w/1000/i/1d6f806883bc9c0199990ed038db18acd27c29e5c837af0eea0656c19ce43aa1/IMG_7117.jpeg" /> <img width="3024" height="4032" width_o="3024" height_o="4032" data-src="https://freight.cargo.site/t/original/i/3bc426f0eef7721f65c472d5a00193274cc885c935da62302671325fe4589fca/IMG_7100.jpeg" data-mid="158186471" border="0" src="https://freight.cargo.site/w/1000/i/3bc426f0eef7721f65c472d5a00193274cc885c935da62302671325fe4589fca/IMG_7100.jpeg" /> <img width="4032" height="3024" width_o="4032" height_o="3024" data-src="https://freight.cargo.site/t/original/i/fb385a3a8ce182eb25e29ee597ec596cbd833350c311692e1848a94ca2929c66/IMG_7109.jpeg" data-mid="158186614" border="0" src="https://freight.cargo.site/w/1000/i/fb385a3a8ce182eb25e29ee597ec596cbd833350c311692e1848a94ca2929c66/IMG_7109.jpeg" /> <img width="4032" height="3024" width_o="4032" height_o="3024" data-src="https://freight.cargo.site/t/original/i/b7ad12957caa7e063f1bab231eaa10344de611168e398806ee7b3fc4b35f5a50/IMG_7883.jpeg" data-mid="158186692" border="0" src="https://freight.cargo.site/w/1000/i/b7ad12957caa7e063f1bab231eaa10344de611168e398806ee7b3fc4b35f5a50/IMG_7883.jpeg" /> <img width="4032" height="3024" width_o="4032" height_o="3024" data-src="https://freight.cargo.site/t/original/i/defbfbefa3fab68c22964c725bdd656576b35a931419e21d01d171a33cd1e5fe/IMG_7889.jpeg" data-mid="158186713" border="0" src="https://freight.cargo.site/w/1000/i/defbfbefa3fab68c22964c725bdd656576b35a931419e21d01d171a33cd1e5fe/IMG_7889.jpeg" /> &nbsp; 「カルチャー、アート、ファッション、サイエンスなど」を可能な限り広く浅く。ファッションブランド「Maison MIHARA YASUHIRO」の実験的な取り組みを行なう、新たな空間「Maison(MY)Labo.」。けやき並木が続く歩道から外部と同じレンガタイルを室内へと連続させて敷きつめた床に、わずかに浮遊するように可動什器を配置したフレキシブルなレイアウト。外部空間が内部へと入り込んだような入口脇には、街で見かけるような売店風でコンパクトな「移動型KIOSK」を配置。カウンターからお土産を選ぶ感覚でスニーカーや靴紐などのショッピングを楽しめる作りに。「移動型KIOSK」は木製ボックスやスピーカーを連結した構造で、あいだにスキマが生まれるように、少しずつボックスをずらしながら構成。コロナ禍で多くの店舗の閉店が続いていた状況の中、閉店した「Pass The Baton表参道」で捨てられそうになっていた什器を”Pass The Baton”して頂けるように依頼し、什器だけではなく「アンティーク什器が埋め込まれた壁面」の壁ごと切り取って運びだし、テトリスのように縦横ひっくり返して余白を作りながら再構築。什器や壁の切断面が露出したまま、可動フレームに組み込んだ。再構築した壁面の隙間には照明やハンガーパイプなどを仕込み、新たな機能と造形を引き立てている。 KIOSKの棚の隙間は、引き取ったアンティーク人形や剥製動物、理化学機器で埋め尽くされ、大切に扱われてきたモノや想いを引き継いで新たな居場所を見出した。ギャラリーのような広いトイレには、アートやアンティークチェア、厨房用シンクを設置。断熱用アルミシートやソファ内部用チップクッションを壁材に転用。　可動試着室は、油絵キャンバス生地を張り込んだ特大パネルを表裏ひっくり返して組み合わせ、試着室内部が真っ白なキャンバスで囲まれている。限られた予算の中、身の回りのありふれた材料を転用して、組み合わせている。ECが主流になっていく中、地域や仲間たちとの実験的・偶発的な店づくりは、オープン後も様々な人が関わって変容し続け、未完成な状況が続いていく。。。 "Maison(MY)Labo." is a new space where the fashion brand "Maison MIHARA YASUHIRO" is experimenting. From the tiled walkway lined with zelkova trees to the brick tile floor laid continuously into the room, movable fixtures are placed as if floating in a flexible layout configuration. With little modification to the existing building frame, L-shaped partitions and fixtures are freely scattered at uneven angles to enhance the dynamic spatiality. A compact "mobile Kiosk" is placed by the entrance, as if the outside space has entered the interior, in the style of a store you might see on the street. Visitors can enjoy shopping for sneakers and shoelaces as if they were picking up souvenirs at the counter. "The mobile KIOSK is structured by connecting wooden boxes and speakers, shifting them little by little so that there are gaps between them. In a situation where many stores were closing due to the COVID crisis, we asked the owner of the closed store "Pass The Baton" to “pass” on some of the fixtures that were about to be thrown away, and we cut out not only the fixtures but also part of the interior of the "wall with the antique fixtures embedded in it". We reconstructed the wall by turning it over horizontally and vertically, making margins, and incorporated it into the movable partition wall with the cut surface exposed. In the gaps of the reconstructed wall, line lighting and hanger pipes are installed to enhance the new functions and forms. The gaps in the kiosk shelves are filled with quaint antique dolls, taxidermied animals, and scientific tools, and the carefully handled fixtures, products, and thoughts have taken over and found a new home.In the large, gallery-like restroom, art, antique chairs, and a kitchen sink table are installed. Aluminum sheets for heat insulation and chip cushions for the inside of the sofa are converted into wall materials for experimental use.In the movable fitting room, extra-large panels upholstered with canvas for oil painting are turned inside out and combined to form a pure white canvas inside the fitting room.With a limited budget, we are trying to divert and combine mundane materials around us, an experimental retail environment,&nbsp; and a layout that can be easily changed.As EC becomes more and more mainstream, experimental and unconventional creation of the store with the local community and colleagues rethinks the enjoyment and opportunity for people to go out of their way to visit the store, and even after the store is opened, it continues to transform with the involvement of various people, and the situation continues to be incomplete. https://www.insideout-ltd.jp/MY-Foot-Products Sun, 21 Jun 2020 06:48:49 +0000 Insideout ltd. https://www.insideout-ltd.jp/MY-Foot-Products MY Foot Products Jingumae, Shibuya, Tokyo2020 June Direction, Paint: Mihara YasuhiroDesign, Assemble, Speaker: Hiroto Kubo, Irene Alonso (Insideout ltd. )Kiosk Production: Inoue Industries,&nbsp; &nbsp; Neon: Aoi Neon <img width="4032" height="3024" width_o="4032" height_o="3024" data-src="https://freight.cargo.site/t/original/i/b1609706a340b12ee16bb9395531c1df5e1a9b21efdd706bcb6d9904feb4b888/IMG_3032.jpeg" data-mid="75212530" border="0" src="https://freight.cargo.site/w/1000/i/b1609706a340b12ee16bb9395531c1df5e1a9b21efdd706bcb6d9904feb4b888/IMG_3032.jpeg" /> <img width="4032" height="3024" width_o="4032" height_o="3024" data-src="https://freight.cargo.site/t/original/i/b13ea24910e29b22b53253d64d57c845bc15a074d8ae60a864a4c98418cd5772/IMG_3025.jpeg" data-mid="75212534" border="0" src="https://freight.cargo.site/w/1000/i/b13ea24910e29b22b53253d64d57c845bc15a074d8ae60a864a4c98418cd5772/IMG_3025.jpeg" /> <img width="3648" height="2432" width_o="3648" height_o="2432" data-src="https://freight.cargo.site/t/original/i/2503b66b469bd4b51a9aa2ac1e5eab2f20534b11ad7383dad583d65a65612a06/IMG_3516.JPG" data-mid="75212535" border="0" src="https://freight.cargo.site/w/1000/i/2503b66b469bd4b51a9aa2ac1e5eab2f20534b11ad7383dad583d65a65612a06/IMG_3516.JPG" /> <img width="3648" height="2432" width_o="3648" height_o="2432" data-src="https://freight.cargo.site/t/original/i/a3e0c177602d49599f50187b161c38679954a5dc12e3126cc8bab1b399d904ed/IMG_3577.JPG" data-mid="75212590" border="0" src="https://freight.cargo.site/w/1000/i/a3e0c177602d49599f50187b161c38679954a5dc12e3126cc8bab1b399d904ed/IMG_3577.JPG" /> <img width="3648" height="2432" width_o="3648" height_o="2432" data-src="https://freight.cargo.site/t/original/i/39ce739aae98f4de5a302e0f8e9543b7afc9c34d867c3dd954502ded08e749d1/IMG_3574.JPG" data-mid="75212591" border="0" src="https://freight.cargo.site/w/1000/i/39ce739aae98f4de5a302e0f8e9543b7afc9c34d867c3dd954502ded08e749d1/IMG_3574.JPG" /> <img width="4032" height="3024" width_o="4032" height_o="3024" data-src="https://freight.cargo.site/t/original/i/336c93ebb45ed029a78884f6347763eb861893014dc65029d58591d341783a02/.jpg" data-mid="75212596" border="0" src="https://freight.cargo.site/w/1000/i/336c93ebb45ed029a78884f6347763eb861893014dc65029d58591d341783a02/.jpg" /> <img width="3648" height="2432" width_o="3648" height_o="2432" data-src="https://freight.cargo.site/t/original/i/d33239c30eb4379d364ad04cab592574600a082ce9268373d3f5e77734a55bce/IMG_3531.JPG" data-mid="75212597" border="0" src="https://freight.cargo.site/w/1000/i/d33239c30eb4379d364ad04cab592574600a082ce9268373d3f5e77734a55bce/IMG_3531.JPG" /> <img width="4032" height="3024" width_o="4032" height_o="3024" data-src="https://freight.cargo.site/t/original/i/2cf1f9f373f15079242f016c33a2197eb295eb498815756073109ce25a6655e2/YYTMKqeHTQCfuse7ZpmqNw.jpg" data-mid="75212608" border="0" src="https://freight.cargo.site/w/1000/i/2cf1f9f373f15079242f016c33a2197eb295eb498815756073109ce25a6655e2/YYTMKqeHTQCfuse7ZpmqNw.jpg" /> ファッションデザイナー 三原康裕の手がける〈Maison MIHARA YASUHIRO〉の原点は靴作りにあり、スポーツブランドの手がけるモデルとは一線を隠すユニークなスニーカーは看板アイテムのひとつ。シューズに焦点を当てた新ストア『MY Foot Products』を東京・原宿にオープンした。“靴紐結べな君”という、自分の靴紐が結べない謎のキャラクターをアイコンとしたストア。ミニマムな店内は、町のKIOSKをイメージしたコンパクトで機能的なシューズショップとなっており、駅などで見かけるような売店風のカウンターからお土産を選ぶ感覚でショッピングを楽しめる作りに。オリジナルソールのスニーカーが中心となるが、靴紐やアパレルなどのグッズを豊富に展開する。 歩道に面した1F店舗の内装には、既存のまま手を加えず、仮店舗のように、移動可動なキオスクを設置している。キオスクは木製ボックスを連結した構造で、間にスキマが生まれるように、少しずつ、ずれながら構成されている。スキマには、棚板やスピーカーが埋め込まれ、食品パッケージに見立てた商品箱が無造作に積み重なっている。レディメイドのハンガーラックや金具を転用し、家電機器をキオスクと合体させ、カオスな猥雑感を狙っている。三原氏によるペイントによって、プロダクトのトーンに近い「へっぽこ感」が加えられた。短期組立可能な木製ボックスによる構造、WEB手配可能なパーツや電材、既製品の組み合わせにより、ローコストによる店舗づくりを試みた。The origin of Maison MIHARA YASUHIRO, by fashion designer Mihara Yasushiro, is shoe making and one of the signature items is his unique sneakers that differ from sports brands models. A new store focusing on shoes “MY Foot Products” was opened in Harajuku, Tokyo. The store’s icon is “Kutsuhimo musubena-kun”, a mysterious character who can’t tie his own shoelace.&nbsp;Inside the minimalist store there is a compact and functional shoe shop that resembles a town kiosk, where you can enjoy shopping as if you were choosing a souvenir from the counter of one of the stalls you can see in stations.&nbsp;The main products are the sneakers with original soles, but a wide variety of goods such as shoelaces and apparel are on display too. The interior of the shop, located on the 1st floor facing the sidewalk, has been left untouched and a movable kiosk has been installed, as like a temporary store. The kiosk is structured by connecting wooden boxes, which have been shifted little by little to create gaps between them. In these gaps shelves and speakers are embedded, and product boxes resembling food packages are randomly stacked.&nbsp;Ready-made hanger racks and metal fittings have been diverted, home appliances are integrated with the kiosk, all to provoke a sense of chaotic disorder.The painting done by Mihara, adds a “dummy” feeling to match the tone of the products. &nbsp;Using a structure of wooden boxes that can be assembled in a short time, parts and electronics that can be ordered online and ready-made products, we tried to create a low-cost store. https://www.insideout-ltd.jp/NACC Mon, 12 Sep 2022 15:32:18 +0000 Insideout ltd. https://www.insideout-ltd.jp/NACC NACC | Nihombashi Anarchy Culture Center日本橋アナーキー文化センターNihombashi, TokyoSep, 2022 Chaotic Art Gallery SpaceDirection: Mihara Yasuhiro, Operation: Sosu Inc.+Shigeo GotoSpace Design / Selfbuild support: Insideout ltd. + ONDJ Kiosk: Insideout ltd., Wall Art: DIEGO + Biko and Kenny from TZC 再開発が進む日本橋・三越前エリアの解体予定のビルにて、期間限定のアートスペース「日本橋アナーキー文化センター」のセルフビルドによる改装プロジェクト。元々、奈良県のアンテナショップであった内装、残された什器を、可能な限り再利用。壁や天井、什器の一部を切断、破壊し、新たな場づくりの実験をしている。アート作品のように切り取られた内装は、切断面以外、再塗装。1年間、様々なアート作品が入れ替わることを想定し、余白を残しながら、「破壊」と「遊び」が繰り返されていく。 A project to renovate the Nihonbashi Anarchy Culture Center, a period-limited art space in a building scheduled for demolition in front of Mitsukoshi department store, Nihonbashi area, which is undergoing redevelopment. The interior, originally an antenna store for Nara Prefecture, and remaining fixtures were reused as much as possible. The walls, ceiling, and some of the fixtures were cut and destroyed to experiment in creating a new type of place. The interior, cut out like a work of art, is repainted except for the cut surfaces. &nbsp;Anticipating that various artworks will be replaced over the one-year period, destruction and play are repeated, leaving a blank space. <img width="3648" height="2432" width_o="3648" height_o="2432" data-src="https://freight.cargo.site/t/original/i/25e7205980a8ba2c52d452ff607dbb09c5da15b3e0fa31f5d4e34fb0ee809d13/IMG_4088.JPG" data-mid="152719220" border="0" src="https://freight.cargo.site/w/1000/i/25e7205980a8ba2c52d452ff607dbb09c5da15b3e0fa31f5d4e34fb0ee809d13/IMG_4088.JPG" /> <img width="3648" height="2432" width_o="3648" height_o="2432" data-src="https://freight.cargo.site/t/original/i/47e8ff4ba70a3426804762a959fe1c7ce5cf4b54495187e28f90c020c0235370/IMG_4169.JPG" data-mid="152719247" border="0" src="https://freight.cargo.site/w/1000/i/47e8ff4ba70a3426804762a959fe1c7ce5cf4b54495187e28f90c020c0235370/IMG_4169.JPG" /> <img width="2432" height="3648" width_o="2432" height_o="3648" data-src="https://freight.cargo.site/t/original/i/f44fdf0bbcbde578ad43acf60f7df4714de71d47e25371022c74f79311455b5b/IMG_4106.JPG" data-mid="152719287" border="0" src="https://freight.cargo.site/w/1000/i/f44fdf0bbcbde578ad43acf60f7df4714de71d47e25371022c74f79311455b5b/IMG_4106.JPG" /> <img width="2432" height="3648" width_o="2432" height_o="3648" data-src="https://freight.cargo.site/t/original/i/38ef3a93810fc76115d382c323cefdec6a670f6a8ee262af98ed3c2c469085aa/IMG_4104.JPG" data-mid="152719372" border="0" src="https://freight.cargo.site/w/1000/i/38ef3a93810fc76115d382c323cefdec6a670f6a8ee262af98ed3c2c469085aa/IMG_4104.JPG" /> <img width="3648" height="2432" width_o="3648" height_o="2432" data-src="https://freight.cargo.site/t/original/i/22995fd8bd651be9d55708dd00ded4b633c22a659386743d617e3ad540f658e1/IMG_4148.JPG" data-mid="152719542" border="0" src="https://freight.cargo.site/w/1000/i/22995fd8bd651be9d55708dd00ded4b633c22a659386743d617e3ad540f658e1/IMG_4148.JPG" /> <img width="3648" height="2432" width_o="3648" height_o="2432" data-src="https://freight.cargo.site/t/original/i/7395eb253b0b643e8e69dfb39edf8473395923a88bc1c0dcfaa89063b81182bc/IMG_4144.JPG" data-mid="152719518" border="0" src="https://freight.cargo.site/w/1000/i/7395eb253b0b643e8e69dfb39edf8473395923a88bc1c0dcfaa89063b81182bc/IMG_4144.JPG" /> <img width="3648" height="2432" width_o="3648" height_o="2432" data-src="https://freight.cargo.site/t/original/i/53e8da39ceccaabcf41f79f3c9df1ad1be81b7a40ded5b8d8406415cfcc0a8b3/IMG_4137.JPG" data-mid="152722426" border="0" src="https://freight.cargo.site/w/1000/i/53e8da39ceccaabcf41f79f3c9df1ad1be81b7a40ded5b8d8406415cfcc0a8b3/IMG_4137.JPG" /> <img width="5472" height="3648" width_o="5472" height_o="3648" data-src="https://freight.cargo.site/t/original/i/ebce8a171bf50272a4862501ce34c7f58641625e17f5c7274c4bad948990d5ae/IMG_4260_1.JPG" data-mid="157335976" border="0" src="https://freight.cargo.site/w/1000/i/ebce8a171bf50272a4862501ce34c7f58641625e17f5c7274c4bad948990d5ae/IMG_4260_1.JPG" /> <img width="5472" height="3648" width_o="5472" height_o="3648" data-src="https://freight.cargo.site/t/original/i/359289606f9336696ccadc39a00a2b8e69b84cf0d8046d8b9a79f015623bbd2f/IMG_4311_1.JPG" data-mid="157335987" border="0" src="https://freight.cargo.site/w/1000/i/359289606f9336696ccadc39a00a2b8e69b84cf0d8046d8b9a79f015623bbd2f/IMG_4311_1.JPG" /> <img width="3648" height="2432" width_o="3648" height_o="2432" data-src="https://freight.cargo.site/t/original/i/28f06166b5c1b0c55cd3370f17ac70f8bac715ab811d653ef7f8835a49868711/IMG_4121.JPG" data-mid="152719449" border="0" src="https://freight.cargo.site/w/1000/i/28f06166b5c1b0c55cd3370f17ac70f8bac715ab811d653ef7f8835a49868711/IMG_4121.JPG" /> <img width="3648" height="2432" width_o="3648" height_o="2432" data-src="https://freight.cargo.site/t/original/i/0261b62710e11faa84009041d78e4d436351ab5a08f56c0a4d1a7ed05f2325d6/IMG_4163.JPG" data-mid="152719262" border="0" src="https://freight.cargo.site/w/1000/i/0261b62710e11faa84009041d78e4d436351ab5a08f56c0a4d1a7ed05f2325d6/IMG_4163.JPG" /> <img width="5472" height="3648" width_o="5472" height_o="3648" data-src="https://freight.cargo.site/t/original/i/b7e4be428a4adfbb9eb8ca6e6a922773e1ed432e7fd44a518551b261390a8417/IMG_4297_1.JPG" data-mid="157335983" border="0" src="https://freight.cargo.site/w/1000/i/b7e4be428a4adfbb9eb8ca6e6a922773e1ed432e7fd44a518551b261390a8417/IMG_4297_1.JPG" /> <img width="5472" height="3648" width_o="5472" height_o="3648" data-src="https://freight.cargo.site/t/original/i/27431d3e1224e413cbe33f2ea4b6707932e1b44bbe55e01f2f7c162e3972b609/IMG_4223_1.JPG" data-mid="157335972" border="0" src="https://freight.cargo.site/w/1000/i/27431d3e1224e413cbe33f2ea4b6707932e1b44bbe55e01f2f7c162e3972b609/IMG_4223_1.JPG" /> <img width="5472" height="3648" width_o="5472" height_o="3648" data-src="https://freight.cargo.site/t/original/i/31600fb73770dafe0f49c1e3effff3c8090b0002a2c8ee875900ef7f7bcfcf71/IMG_4213.JPG" data-mid="157335971" border="0" src="https://freight.cargo.site/w/1000/i/31600fb73770dafe0f49c1e3effff3c8090b0002a2c8ee875900ef7f7bcfcf71/IMG_4213.JPG" /> <img width="5472" height="3648" width_o="5472" height_o="3648" data-src="https://freight.cargo.site/t/original/i/251f936fb590a76adef6c1911881908646193bad550edc75bab3fb077905f4c7/IMG_4257_1.JPG" data-mid="157335975" border="0" src="https://freight.cargo.site/w/1000/i/251f936fb590a76adef6c1911881908646193bad550edc75bab3fb077905f4c7/IMG_4257_1.JPG" /> <img width="5472" height="3648" width_o="5472" height_o="3648" data-src="https://freight.cargo.site/t/original/i/080e1ad22cf5f8954fd133c8c292d73217dbe736bf620cae62877f31863a4ac1/IMG_4303_1.JPG" data-mid="157335986" border="0" src="https://freight.cargo.site/w/1000/i/080e1ad22cf5f8954fd133c8c292d73217dbe736bf620cae62877f31863a4ac1/IMG_4303_1.JPG" /> <img width="5472" height="3648" width_o="5472" height_o="3648" data-src="https://freight.cargo.site/t/original/i/13376f3b45cee9469983e43d76f65443f588dbf8fa40260b9ba64ed95f172b37/IMG_4300_1.JPG" data-mid="157335985" border="0" src="https://freight.cargo.site/w/1000/i/13376f3b45cee9469983e43d76f65443f588dbf8fa40260b9ba64ed95f172b37/IMG_4300_1.JPG" /> 「日本橋アナーキー文化センター」とはwww.nac-c.jp 遊戯が人間活動の本質であり，文化を生み出す根源だとする人間観。そしてまた遊戯は生活維持を求める生物学的活動を超え、生活に意味を与えるものである。」1938年、ヨハン・ホイジンガが著書「ホモ・ルーデンス(遊ぶ人)」で「遊びは文化より先に」と語りました。いわゆる「文化」というのは1つの概念ではなく様々な「遊び」が生み出した副産物であると言えるでしょう。とは言えども、昨今の時代を見ると「遊び」という文脈が薄れ「文化=商業」のような定義になってしまいました。私たちは「文化を守る。文化を創造する。」など歯切れの良い言葉は言いません。その代わり得体の知れない熱量や情熱を欲しています。それこそが「遊び」であり、ぼんやりとした現代に対するアンチテーゼになると信じてます。日本橋アナーキー文化センターでは約一ヶ月半の間、表現方法が異なる作家が作品を展示します。アート 音楽 建築 映像 写真 ファッション エトセトラなど様々な自己表現の「場」。アーティストたちのショーケースであり、またクロスジャンルの化学反応を引き起こす「場」。混沌であれ 完結しない事。 Nihombashi Anarchy Culture Center (NACC) is...The philosophy of mankind holds that play is the essence of human activity and the root from which culture emerges. And play also gives meaning to life beyond the biological activity that seeks to sustain life." In 1938, Johan Huizinga spoke of "play precedes culture" in his book Homo Ludens (The Playing Man). So-called "culture" is not a single concept, but a byproduct of various forms of "play. However, in the current era, the context of "play" has faded away, and culture has become defined as commerce. We are "preserving culture, creating culture. We do not say such snappy words as "preserve culture," "create culture," etc. We don't say such crisp words as "preserve culture," "create culture," and so on. Instead, we want to see a kind of passion and enthusiasm that is unattainable. We believe that this is what "play" is and that it is the antithesis of the current hazy modern world. For about a month and a half, Nihonbashi Anarchy Cultural Center will exhibit works by artists with different ways of expression. Art, music, architecture, film, photography, fashion, et cetera, etc., a "place" for various forms of self-expression. A showcase for artists and a "place" for cross-genre chemical reactions. Be chaotic, but never complete.