Concept, Direction: Akihiro Aoki
store making: orihica staff
VMD: Shinichi Hosaka
Coordination, Assemble, Printing, Taping: Hiroto Kubo, Irene Alonso (Insideout ltd. )


An experimental store project for the business casual store ORIHICA.Taking over the remaining interior of the store that was withdrawn due to the Corona disaster and the existing plot environment, we brought in mobile fixtures and created a limited-time store with graphic decorations such as tape, stamps, and stickers. The essence of subcultures and regions that the brand has been aware of is brought to life in a low-cost, time-consuming, and idea-filled presentation. This is a form of store for the new normal era that seeks to open stores and conduct business differently from the conventional framework.

Spring 2021 ~

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